Tag Archives: Creativity

How Mazda Tijuana’s Extreme Test Drives Create an Engaging Customer Experience

Last week I got a chance to test drive a Mazda CX9 and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.

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hungry minds

Calling all Hungry Minds!

About 5 years ago I started an offline meetup where me and a friend would each invite an interesting person to teach us something; I called it the Hungry Minds. It started as intellectual networking and just learning from someone else; there is no business card exchange. But it evolved into a brainstorm and support group. For example, we asked ourselves some of the following questions:

How Do You Fight Cognitive Bias So That You Can Be Open To All Avenues Of The Future?

what you know limits what you can imagineEvery once in a while I get emails from business people and students asking for advice on all types of challenges they’re facing. A recent one has to do with brainstorming for innovation, specifically how to fight cognitive bias so the group can be open to all avenues of the future.

Contrarian Mindset: The Courage to Be Wrong

do you have the courage to be wrong? A couple of months ago I republished a list of all the ways Misfits (innovators) are misunderstood in the workplace and what they want from their boss to be able to get along with them. It got a great deal of attention immediately after I published it, many Misfits empathized with the list; non-misfits probably didn’t.

So for all of you non-misfits, today I’m going to elaborate on a key attitude of a Misfit: being a contrarian.

The Specialist’s Dilemma

beginners mind

Innovation has many enemies, but the one you can count on to rear its ugly head all the time is expertise. You see, true innovation is something new, surprising and radically useful; it’s an order of magnitude better than what currently exists. Expertise driven innovation results in incremental improvements, which is good for stability; but it hinders progress when it comes to making leaps.