Tag Archives: Creativity

New Research Suggests That Humans Struggle With Subtractive Thinking

Subtraction is the simplest, most common path to innovation. Whether it’s products, services or writing, simplifying is one of the greatest abilities of innovators. Do only certain people hold a monopoly on this very valuable skill? It seems so. New research suggests that humans struggle with subtractive thinking.

Design Thinking Is Not A Safe Way To Be Creative

“If you think design thinking is a cookie-cutter, templatised way to “safely” be creative, think again.” Absolutely! This is a quote from my friend Sunil Malhotra. It’s a topic we’ve talked about extensively, and one that still gets talked about it.

For Creativity Practice Doesn’t Make Perfect

According to recent research by Stanford Graduate School of Business alumna Melanie S. Brucks and associate professor of marketing Szu-chi Huang, regular brainstorming sessions are not likely to lead to an increase in unique ideas. In fact, the average novelty of your output — that is, the degree to which your inspirations depart from convention — actually might decrease over time.

Innovation Rarely Occurs From The Inside

For things to change, someone has to start thinking and acting differently. Most of the time, it’s maverick’s who challenge the status quo; not incumbents. For all the talk about corporate innovation going on, truth is there’s not much going on. Most of it is just talk. In the big scheme of things, any story about corporate innovation is truly an anomaly.