Subtraction is the simplest, most common path to innovation. Whether it’s products, services or writing, simplifying is one of the greatest abilities of innovators. Do only certain people hold a monopoly on this very valuable skill? It seems so. New research suggests that humans struggle with subtractive thinking.
Last week there was a change in the Presidency of the United States of America. Trump is out, Biden is in. There are many challenges President Biden is up against, the most pressing one is taming the current pandemic which has taken over 400,000 american lives.
According to recent research by Stanford Graduate School of Business alumna Melanie S. Brucks and associate professor of marketing Szu-chi Huang, regular brainstorming sessions are not likely to lead to an increase in unique ideas. In fact, the average novelty of your output — that is, the degree to which your inspirations depart from convention — actually might decrease over time.
For things to change, someone has to start thinking and acting differently. Most of the time, it’s maverick’s who challenge the status quo; not incumbents. For all the talk about corporate innovation going on, truth is there’s not much going on. Most of it is just talk. In the big scheme of things, any story about corporate innovation is truly an anomaly.