According to recent research by Stanford Graduate School of Business alumna Melanie S. Brucks and associate professor of marketing Szu-chi Huang, regular brainstorming sessions are not likely to lead to an increase in unique ideas. In fact, the average novelty of your output — that is, the degree to which your inspirations depart from convention — actually might decrease over time.
For things to change, someone has to start thinking and acting differently. Most of the time, it’s maverick’s who challenge the status quo; not incumbents. For all the talk about corporate innovation going on, truth is there’s not much going on. Most of it is just talk. In the big scheme of things, any story about corporate innovation is truly an anomaly.
Maria is a friend of mine who is an obsessive perfectionist. She’s someone who doesn’t tolerate failure, who gags at the very thought of it. And when she has experienced failure, her way of dealing with it is to believe she’s a loser.
How does Netflix innovate? Just like any organization that has a track record of innovation, you have to start with it’s culture. Luckily, you can learn about Netflix’s culture from the CEO himself. In his book, No Rules Rules: Netflix and the Culture of Reinvention, Reed Hastings describes 4 steps which all employees follow within Netflix to pursue an idea they’re passionate about.
Working for a traditional company means that you follow a set of rules, the company is configured so things happen in a determined way on a daily basis. There are set processes, therefore surprises are chided and anything that disrupts routines is avoided.