Last week I gave a workshop on how to mine social networks for insights. I used Facebook’s Fan Pages as a use case. Many of the participants were surprised as they didn’t visit Fan Pages and thought most were spammy. They also said they didn’t like it when brands suddenly went off topic because businesses [...]
To innovate: Steal don’t imitate
Posted on January 22, 2011 // 5 Comments
Stealing to innovate requires piecing together different elements to create something new. The What Works Matrix helps you find different combinations in a practical way.
Use constraints to fuel your creativity
Posted on January 14, 2011 // 9 Comments
Constraints help you focus on what matters. Recent research says that the best approach to innovate is scarcity.
On starting from scratch
Posted on December 3, 2010 // 2 Comments
The most creative strategists stand out not because they have more knowledge but because they are able to drop their preconceived notions and focus intensely on the present moment.
Innovation posts of the week: The Innovation Matrix
Posted on November 21, 2010 // 1 Comment
The Innovation Matrix is a sketch by Tim Kastelle that helps explain how organizations get better at innovation
Remove the associative barriers that hinder new ideas
Posted on June 23, 2010 // 3 Comments
Image via Wikipedia Last week I mentioned that the number one creative skill you need to master is the ability to free associate, to make connections between dissimilar things. I just stumbled into Ellen Di Resta’s post on the innovator’s perception where she probes further into the concept to which I left a comment: [...]
A notebook that will help you solve your problems
Posted on February 8, 2010 // 1 Comment
I’ve got a really fresh brain after this weekend because I read Jack’s Notebook by creativity and innovation expert Gregg Fraley, it’s my first time reading a literal business novel so it was refreshing to have a book put my visual senses to work and putting me in the story. Jack’s Notebook is essentially [...]
