Look beyond the obvious right? Ok, here’s a very sneaky way to do that and unearth innovation opportunities.
From the Businessweek article on Hybrids getting competition from plain old cars in gas mileage:
“I was surprised to see that cars like the Fiesta were actually about a nickel cheaper to run per mile than the Prius,” says Hacker. He bought a Fiesta for $16,400 instead of a $23,015 Prius. He’s averaging 37 mpg, which he says is on par with the real-world mileage of his Prius-driving friends who don’t take extreme measures to boost their mpgs. (“To get 50 miles per gallon, some dress like Eskimos because they don’t want to turn the stinking heat on,” says Hacker.)
Notice the words in bold at the end. The behavior described my friend, is a workaround. …