Tag Archives: Chief Innovation Officer

Will Chief Innovation Officers still exist in five years?

Will Chief Innovation Officers still exist in five years?

A recent article in Fast Company touched on the topic of CIOs (Chief Innovation Officer) and how they’ve become more ubiquitous inside large organizations. This is an enterprise innovation tactic years in the making. But, do they actually mean anything?

My take is that in the CEOs call for innovation, there is also a jump for innovation by placing the responsibility for innovation on a single person: the Chief Innovation Officer. Frankly, the Chief Innovation Officer is more akin to placing blame on someone for being “disrupted”; other than the CEO. Why? Because it is a reactive move; not a proactive one.

The CIOs job is to maneuver the business around irrelevance. Giving someone a title can have unintended consequences such as ego driven decision making, which usually leads to blown opportunities and ideas that never had the chance to take off.

And that’s the problem.

If your organization is truly committed to innovation, which it should, then the CEO needs to be the CIO (chief Innovation Officer), period. His job is to set the context for innovation to happen anywhere in the organization; not just R&D, marketing, a team from McKinsey or some special forces team.

There are signs that will tell you when you’ve created an innovation primordial soup, one is ideas are valued more than hierarchy; not the other way around. To be clear, I’m not saying Chief Innovation Officers are worthless, I’m saying we shouldn’t see them as a sign that “innovation” is going to happen.

So, will Chief Innovation Officers still exist in five years? Hopefully not. The better question to ask is, “how might we change organizations so in the next 5 years innovation is expected and not mandated?”.

Bottom line: Innovation can’t be owned or mandated, it needs to be allowed. You can’t tell innovative people to be innovative, but you can let them. Unleash the black sheep and get out of their way; rest assured they’ll innovate.

Employees don’t need permission to create or innovate

contribute ideas

Tell me and I’ll forget.

Show me and I may remember.

Involve me and I’ll understand.

– Confucius

Now is as good time to really start thinking about embedding innovation into the DNA of your company. A recent asks readers if taking risks is more important than stability. Fifty-four percent of the 602 respondents who answered the question said “taking risks” is more important, and the remaining 46% said “stability.”

What caught my attention even more is that readers think that by “encouraging employees to submit ideas for new products” will most likely inspire risk taking, while appointing a Chief Innovation Officer is less likely.

While I think this is a good start, I think this is a problem of perception where another title with a fancy name is indicative of another boss. You should always encourage employees to submit ideas for new products/services, but if you want to create a company wide religion of innovation you need someone to lead the charge.