Tag Archives: chaos

For breakthrough ideas read the unreadable


Chaos, where brilliant dreams are born.

Do you ever get this feeling that when you read the same stuff over and over and then you try to read something completely unrelated you become bored very easily? Well that’s a very bad problem to have if you want to get into the business of ‘doing innovation’ because breakthrough ideas rarely come from looking in the same place.

You want some new ideas everyday? Read stuff that’s unrelated to your field. John Jantsch calls this ‘’ and he’s right, the best ideas come from the intersection between ideas from different domains.