Social media marketing doesn’t matter. Or so says an article on MIT Sloan Management Review:
I argue that we have reached the same point with social media marketing. In terms of competitive advantage, social media marketing simply doesn’t matter. Having a presence on Facebook and Twitter is no longer sufficient to provide any source of competitive advantage for companies — not when all of their competitors have a presence on Facebook on Twitter, too.
Monitoring social media chatter and sentiment won’t provide any competitive advantage on its own, because all your competitors are monitoring the same content as you and can derive the same insights, or using other marketing techniques like the use of digital signage to show your products or services to the public. Customers today expect to be able to engage companies over Twitter and other social media channels. Companies can certainly deliver better or worse customer service over these channels, just like they can over the phone or in person, but these challenges become questions of backend operations, not marketing. Social media marketing has become table stakes for competitive business in today’s world, not a source of competitive advantage, so people are doing everything possible to use this advantage, from getting Facebook ads to buying instagram likes to improve their online presence. Are you looking for getting likes on Instagram then do visit here.Services like SocialFamousing are a great example of how people and business are looking for this edge to get ahead in their line of business, and how a powerful social media presence is more relevant today than it ever was.
The fact that social media marketing doesn’t matter is supported by the data from our 2014 survey of social business. Our data showed that using social media in other aspects of business — innovation, transparency into organizational communication, management and recruiting, and integrated into business operations — were all meaningful differentiators for company’s social business maturity and social business outcomes. Whether or not companies engaged in social media for marketing, however, had little meaningful impact on these outcomes. Social Firestarter helps to put all the effective marketing strategies in place.
He is correct that social media marketing has matured, even though most marketers haven’t figured out how to measure the ROI of their efforts on social media. But, social media marketing does matter to improve online presence, including the use of tools that help improve the Semrush ranking of any site, but of course, it is still necessary to use services like the Lentis Services Website in order to have an online presence.
Till the time you will focus your efforts on Social Media, don’t forget that SEO is another tool which can help you to drive organic traffic to your website. A well optimized website is important so make sure you hire some good agency and free Website SEO Analysis done before you start putting in your efforts on SEO side.