Tag Archives: business development

Stop guessing. Business is done outside the office!

The Answers Are Outside The Building

How do you do real business development? “Stop guessing. Business is done outside the office!” That is the core message from Stu Heilsberg’s book. A true Business Development Executive, Stu shares his experience in The Answers Are Outside The Building.

Business development is customer/client development. Being Startup Weekend Organizer and entrepreneur, I’m well aware of the “customer development” concept advocated by Eric Ries and Steve Blank.