Tag Archives: branding
Must read innovation stories of the week: Getting it done
It was an ‘innovation packed’ week that had everything starting from making excuses, ideating around small ideas, how to get it done, popular tools to use to tackle challenges and how to test your ideas. Pretty good eh!
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How to Encourage Small Innovations – (HBR)
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Rethinking Branding through Radical Innovation – (Servant of Chaos)
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Apple’s Secret? It Tells Us What We Should Love (HBR)
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Innovation: Excuses, Excuses, Excuses – (Think for a Change)
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Innovation: Getting It and Getting It Done – (Innovating to Win)
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Behavioural Innovation (Innovation Leadership Network)
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The most powerful innovation tools (Innovate on Purpose)
What leads to innovation?
The worlds most recognizable brands where born out of some innovative product or service that created new value for consumers. But what lead them to that specific innovation?
The Branding Strategy Insider came up with a short list of factors that lead to innovation:
• A penchant for experimentation and action over analysis
• The realization that in many industries, approximately 70% of innovations are developed by users, not the firm bringing the product to market (from research done by Professor Eric von Hippel at MIT)
• The importance of connectivity. An enterprise has a much higher success rate if it is interconnected with the widest variety of potential idea sources, suppliers, business partners, customers, universities, governmental agencies, etc.
• Build on your strengths, don’t waste your efforts on hiding or compensating for your weaknesses. Identify your assets and amplify them.
• Envision the positive outcome that you seek.
• Be optimistic and constantly work until your optimism is justified.
This is by no means a complete list but in my opinion it’s quite simple. If we were to trace these factors back and look for patterns these would show up in one way or the other.
What other factors lead to innovation?
