Tag Archives: branding

To find the truth you have to look within

Peter Drucker famously remarked, “The most important thing in communication is hearing what isn’t said”. The same could be said of innovation techniques such as direct observation and journalistic interviews. You might ask people questions and have them tell you stories about themselves, but they can’t tell you how to matter. Finding the WHY is similar to uncovering market insights, you’re piecing together a puzzle and then suddenly the missing piece to the puzzle pops into your head. But that missing piece was founds as the result of perspective shifting and synthesis.

Last week I spent some time with a client who wants to develop his own brand. I literally shadowed him for 4 days in an effort to help him find his truth. In industry parlance this is called ethnography. For me it’s simply Finding The Truth.

Must read innovation stories of the week: Getting it done

It was an ‘innovation packed’ week that had everything starting from making excuses, ideating around small ideas, how to get it done, popular tools to use to tackle challenges and how to test your ideas. Pretty good eh!

 

What leads to innovation?

.!.

The worlds most recognizable brands where born out of some innovative product or service that created new value for consumers. But what lead them to that specific innovation?

The Branding Strategy Insider came up with a short list of :

 

•    A penchant for experimentation and action over analysis

•    The realization that in many industries, approximately 70% of innovations are developed by users, not the firm bringing the product to market (from research done by Professor Eric von Hippel at MIT)

•    The importance of connectivity. An enterprise has a much higher success rate if it is interconnected with the widest variety of potential idea sources, suppliers, business partners, customers, universities, governmental agencies, etc.

•    Build on your strengths, don’t waste your efforts on hiding or compensating for your weaknesses. Identify your assets and amplify them.

•    Envision the positive outcome that you seek.

•    Be optimistic and constantly work until your optimism is justified.

This is by no means a complete list but in my opinion it’s quite simple. If we were to trace these factors back and look for patterns these would show up in one way or the other.

 

What other factors lead to innovation?

Enhanced by Zemanta