Tag Archives: best practices

Change will happen whether you like it or not

Companies are still scrambling with the rise of social networks like Twitter. If people think you suck they’ll gladly express themselves and let everyone else who listens to them. Oh and by the way, this happens in real-time.

This is the type of change most companies have not embraced.

But you know what, this change in communications was going to happen eventually the moment we had access to the internet. Social networks simply accelerated the process. All change tends to break with existing convention and social networking is no different.

There are other changes happening because of the internet, that of ‘easy access to information’. As content creation and information sharing accelerates, knowledge creation is accelerating.

Weekend innovation tip: Look for innovation across boundaries


Living in Mexico most of my life I see a lot of people and businesses adopt the ‘imitate to benefit’ syndrome. Where they copy and paste what their competitors do in an attempt to benefit from their success.

This is a flawed strategy!

Following best practices is a sure path to irrelevancy. You’ll only get as far as your competitors goes.

Mexico is very good at copying best practices and then turning them into crap. Commodities as far as the eye can see I like to say! (I’ll write more about this in the future) but, I’ll quote :


To not end up a commodity you must defy best practices


To differentiate yourself you need to pick apart your business, see where you can differentiate and .

This is outside-industry benchmarking.

Benchmarking is usually done within a company’s own industry, they compare themselves against the best-in-class companies to identify best practices for new processes, methods and tools as well as fresh ideas. This is like looking in the mirror, you’re talking to yourself but nothing out of the ordinary is coming out of your mouth.

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Adapting ideas from other industries is tricky since practices differ and thus requires open minded people but applying some known creative techniques can give you a head start:

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  • Identify a problem area where you want to improve.
  • Identify industries and companies that you could model.
  • Go out on the field and do the research on those companies.
  • Map the insights gathered to your business.

For example if you’re a italian restaurant and want better serve your customers, instead of looking at other restaurants look at other companies who are considered the best at customer service in their respective industries. For example Amazon, Zappos or the Ritz Carlton.

Learn from them, borrow ideas that might be relevant and see how they could be applied to your particular challenge.


Key takeaway: The best practices of your industry are already irrelevant, look outside your business or industry for ideas and transform your business.