Tag Archives: Belkin

Competitive advantage in social media: Carpe Diem Stupid!

APC Back-UPS ES 500 surge protector

R.I.P. after 6 years of use

Yesterday one of the surge protectors in my house, the Back-UPS 500 from APC, finally gave up on me after 6 years. Since I’m using another surge protector from Belkin to protect other electronic devices already, I ran over to Office Depot to buy replacement for the APC.

I ended up buying a Belkin.

As I was driving home I started thinking about why I bought a Belkin surge protector and not another one from APC. My conclusion was that I think I got ‘primed’ to buy Belkin because I simply liked (looks and price) the other one I have at home more than my older one from APC. I also think that the fact that the APC one died one me affected my decision.  A product that breaks down on you isn’t going to inspire you to buy the same one.