Igniting Innovation 24/7/365Subscribe Now

Is subtractive thinking the new normal?

Creativity isn’t just the things we chose to put in, it’s also the things we chose to leave out.

No competition = No innovation?

Can there be innovation without competition?

Innovations begin when the system is stuck

Almost any meaningful innovation emerges when someone is dissatisfied with the way things are, recognizes rigidity and brings forth sufficient discontent to question the established system.