Illustration credit Christian Laborin

Slaying giants is fun, almost every new disruptive company slays a giant or two. Last week I had a chat with a team based in Puebla Mexico working on a cool augmented reality application for museums. They asked for my thoughts on their app and business model, I happily answered their questions. One of those questions comes up every time I talk with startups: How do you protect yourself from giants who might copy your idea?
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