Tag Archives: apple
Weekend innovation tip: Lessons for business from the top 10 good brands
What makes the best brands special? PSFK studied 10 brands and published a report on the qualities that make the special The Scorpion King . Below I’ve are some lessons for business from those 10 brands.
Download the Good Brands Report 2009
GOOGLE.
Experiment rapidly and embrace failure.
APPLE.
Rage and Honor movie Every aspect of your brand should be as good as the product.
ZIPCAR.
Stop selling products, start selling services.
GOOD MAGAZINE.
Set the agenda and let your customers spread the conversation.
AMAZON.
Identify parts of your business that could be offered as additional services.
FACEBOOK.
Create a playground and let your customers define your offering.
VIRGIN.
Think big, think small. Amaze customers with your audacity, and please them with your attention to detail.
TWITTER.
Stay flexible, allow your audience to dictate how your products or services are used.
IKEA.
Take a wider view of the shopping experience, making each step along the path to purchase simpler and more enjoyable.
SKYPE.
Reach scale with free product, make money from premium services.
Your competitive advantage: make people happy
A key to implementing a kick-ass business strategy is doing what others are unwilling to do, this is shifts the rules to your advantage.
It seems to me that businesses are only focused on what they want but not what their customers want. Profit over brand is a ruling mindset! If you find yourself in a market where this is the case, make it your mission to compete by making your customers happy and make your competition irrelevant.
Your competitors will be trying to figure your strategy out and since they can’t think of making customers happy as a strategy (it’s not logical?), they won’t be able to compete! They’ll think you’re out of your mind. (more…)
