Tag Archives: apple

Stand for Something if You Want To Inspire and Stand Out

Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions.

Tony Fadell: Stay a beginner to drive change

Tony Fadell NestWhat’s the most powerful technique available to innovators? Observation.

Tony Fadell, the creator of the iPod and Nest thermostat, shared his mantra for innovation at a recent TED conference:

“It’s seeing the invisible problem, not just the obvious problem, that’s important,” Fadell said onstage. “There are invisible problems all around us. First we need to see them. To feel them. Then we can solve them.”

What large companies still don’t get about marketing innovation

Though we are fairly well into the internet economy where brands can communicate directly with customers in a variety of ways through social networks, one belief from the old order still holds true: incumbent brands believe that in order to win the hearts and minds of customers, that they can out-market upstarts that gain loyalty through the great products and services they deliver.

There are only a handful of companies that can both make great products and advertising. We continually marvel at products and services from visionary companies like Apple, Google, Uber and others who gain our loyalty the product and service excellence; you can actually feel their dedication.

Hiring and managing for brilliance

Want game-changing ideas and execution? Hire misfits, weirdos, black sheep, difficult people who don’t fit into traditional roles because they are just brilliant. This isn’t a new idea, but when CEO’s say they want innovation, they don’t walk the talk by themselves; nor does human resources.

Corporations aren’t recruiting enough weirdos:

New ideas are necessary, but not sufficient for innovation

It’s not the idea, it’s what you do with it. Design an organization that is both competent at generating and executing effective ideas.

For all the research and literature that exists about innovation, ideas still take up the vast majority of the attention as the leading factor behind successful innovations. Because ideas are the sexy part of innovation, many believe that a novel idea is an innovation itself; it is not. More importantly, just because something is novel doesn’t mean it will win in the marketplace.

Do ideas matter?