Tag Archives: amazon

#Innovation posts of the week: What if innovation was the standard

 

The imitate to benefit syndrome gets you nowhere

Every once in awhile, I get an email that asks me to give out ideas (strategy) that previous clients used to achieve a particular goal. I’ve attached part of an email conversation below. It only explains part of the story, but let’s just say that I’m being asked for a secret recipe that they can plug-and-play and voila!

I can give you this information, but it’s no use to you because if all you want is to try to copy their success, let’s just say you’re going nowhere.

Best practices that worked for someone else don’t necessarily mean they’ll work for you. You shape your business based on your own strategy that works to your unique mix of strengths and weaknesses.

Weekend innovation tip: Lessons for business from the top 10 good brands

What makes the best brands special? PSFK studied 10 brands and published a report on the The Scorpion King . Below I’ve are some lessons for business from those 10 brands.

 

Over the Top dvdrip

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GOOGLE.

Experiment rapidly and embrace failure.

APPLE.

Rage and Honor movie Every aspect of your brand should be as good as the product.

ZIPCAR.

Stop selling products, start selling services.

GOOD MAGAZINE.

Set the agenda and let your customers spread the conversation.

AMAZON.

Identify parts of your business that could be offered as additional services.

FACEBOOK.

Create a playground and let your customers define your offering.

Wind Chill

VIRGIN.

Think big, think small. Amaze customers with your audacity, and please them with your attention to detail.

TWITTER.

The House on Turk Street video Book of Blood

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Stay flexible, allow your audience to dictate how your products or services are used.

IKEA.

Take a wider view of the shopping experience, making each step along the path to purchase simpler and more enjoyable.

SKYPE.

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Reach scale with free product, make money from premium services.

The world needs more awesomeness

A few weeks ago Umair Haque said . In an effort to do that he’s :

The goal is to produce a stronger, collaboratively written manifesto on awesomeness, rich with real-world example, discussion, and commentary.

 

Here then are my thoughts:

 

Awesome for me is something that let’s me do or experience something that I’ve never done before. This can also be called innovation, but then again we always had phones until the iPhone came along.

Bottom line ’Awesome is a dramatic improvement over what was before.’

 

Products and services that make my life more awesome are:

  • An iPod let’s me carry thousands of songs in my pocket.
  • An Alienware Computer let’s me play games at the highest performance.
  • A PS3 let’s me play the best console video games at a high performance
  • A Kindle let’s me have books to read at any time I want.
  • A Moleskine notebook let’s me write down notes in a very simple way.
  • makes me smarter and more productive because it let’s me remember more things anywhere I am.
  • let’s keep up with news in a very intuitive and simple way.
  • Mind Manager let’s me create mind maps in a simple and efficient way where I feel confident I can come up with better ideas. 
  • In-n-Out let’s me eat an old fashioned burger the way it should be.
  • let’s me buy pretty much anything I want through the internet and get it 3 days later in a perfect state.
  • let’s me browse the internet wickedly fast (but I still prefer ).
  • let’s me share anything to anywhere in the web directly from my browser.
  • Jordan basketball shoes let me play basketball without having to worry about performance and safety.
  • Nike sports wear gives me the psychological edge in sports.
  • Logitech let’s me have beautiful, efficiently modern tech devices to use with my computer.
  • A Heineken makes me feel like I belong to special group of beer drinkers.
  • A Zebra F-701 pen is a good looking pen with great feel and it’s cheap.

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In conclusion:

 

Awesome enables me.

Awesome empowers me.

Awesome activates me.

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What are your thoughts on awesome? What products or services do you consider awesome?

VIDEO: Jeff Bezos on what he’s learned as an entrepreneur

Lady in the Water video

 

Today as part of , Zappos CEO Tony Hsieh

that contained a video of Amazon’s CEO Jeff Bezos sharing what he’s learned as an entrepreneur.

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Uncle Donald’s Ants video

He confesses that everything he knows is a very short list and so here they are:

  • Obsess over customers. The reason Amazon exists today.
  • Invent. Never accept either or thinking when there’s a problem, figure out a solution that gets both things.
  • Think long term. Dangerous Beauty the movie Any company that want to obsess over customers, any company that wants to invent has to think long term.
  • It’s always day 1.

    buy The Talented Mr. Ripley

    There’s always more invention in the future.

Strip Mind the movie

 

Some great tips from an unconventional entrepreneur.

Miracle rip