Tag Archives: amazon

Complaining is not a strategy

Amazon founder Jeff Bezos starts his High Orde... Many companies may start their lives playing to win, but inevitably end up playing not to lose. It is this cycle of being proactive and then reactive that may become a fact for your organization.

Many books and blog posts have been written about the many reasons companies fail, a key reason is because they stop paying  attention to customers, and instead focus on competitors. It is a very interesting dynamic to observe how companies may start innovating but then decide to align themselves with their competitors…

The question is: why?

The answer comes down to human nature. Success hides problems, and our tendency to become complacent after having some success puts us in a state of reaction. As a result, competitor activity becomes a huge source of anxiety and frustration for company leaders. For me, a clear signal that a company may be loosing its footing is when it talks a lot about what competitors are doing and how they have to match them; not what they are doing differently.

Sure, other competitors may take advantage of trends in technology and ride a wave that ends up disrupting existing businesses; but very rarely are companies created with a deliberate need to crush existing companies. That happens after the fact!

It is very simple, the future happens to you, not other competitors.

What is the most productive innovation methodology?

what is the most productive innovation methodology

This is a question I get a lot. Just like there is no shortage of creativity techniques, there are many innovation methodologies. For me, there isn’t one single way. Just like there isn’t a “one-size-fits-all” strategy that every company can plug and play onto itself. I think that just like every person/company should have their own reason for existing, they should come up with their own way on how to stay relevant.

For example, Intuit, came up with their own innovation methodology. It was crafted from their own values and reasons for doing what they do and why they do it. Here is their how:

Innovation posts of the week: The 3 Types of innovators

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