Tag Archives: amazon

Is A.I. The New Buzzword?

the best a.i. is still human intelligence

Kevin Kelly is quoted as saying that “The business plans of the next 10,000 startups are easy to forecast: take X and add AI”. Indeed, and 2017 may well be the year A.I. becomes a buzzword because just about every new product and service is pitching it as a strength and point of differentiation (more on that below).

Focus On What Won’t Change

focys on what won't change

The most common strategy all innovators use to create new industries is to take advantage of an emerging trend or technology. It’s becoming harder to pull that off because we’re living in the “next big thing” economy, one where every new product and service is a gimmick looking for a market.

Still, a good 99% of the conversations about the future are about what’s changing, what that means and what to do about it. I’m guilty of it myself. And while it’s important to discuss these matters, the flip side of that is even more important: what won’t change.

Jeff Bezos on Culture: Failure and Invention are Inseparable Twins

jeff bezos on corporate cultureFailure can’t be separated from invention, it’s not optional. It’s also why you can’t mandate innovation, only inspire it. You can create the conditions necessary for it to happen, but it’s not a set-it and forget it deal.

It’s something that Amazon CEO, Jeff Bezos, understands well and repeated this message once more in the latest letter to shareholders:

The attitude needed to be a better forecaster…and innovator

SuperforecastingPeople who are good at forecasting, including innovators, are good at changing their minds; an uncommon attitude. Changing ones mind contradicts the conventional wisdom of relying on experts for right answers. Truthfully, experts have no place in predicting future events because when it comes to discovering and predicting the unknowns, experts are overrated.

How so?

What large companies still don’t get about marketing innovation

Though we are fairly well into the internet economy where brands can communicate directly with customers in a variety of ways through social networks, one belief from the old order still holds true: incumbent brands believe that in order to win the hearts and minds of customers, that they can out-market upstarts that gain loyalty through the great products and services they deliver.

There are only a handful of companies that can both make great products and advertising. We continually marvel at products and services from visionary companies like Apple, Google, Uber and others who gain our loyalty the product and service excellence; you can actually feel their dedication.