Tag Archives: aility

Innovating when the old rules don’t fit the new environment

anticipating change

A few weeks ago, I wrote about future-proofing yourself by asking questions that anticipate great challenges. Why am I bringing this up again? Because, like you, I still get to engage companies that are disconnected from “what is” and “what could be”. There is a huge gap between how they perceive their environment, and how these changes might make their products and/or services obsolete.

They, like others, say: if all is going well inside our four walls, why break it. Right?


This is tunnel vision at its finest. Breaking from what your know well is a daunting task that most organizations acknowledge after disaster has struck. Overcoming this tunnel vision is a leadership and management challenge.

But, leaders must understand that what worked for you in the past, won’t work again. Sure, there are principles/guidelines we all follow that are just common sense for any point in time. But, there other rules that become irrelevant with time, either because of external change, or because some company is pushing the boundaries and changed the game.

What do we do in situations like these (which is happening this precise moment)?