Tag Archives: 37 signals

Use constraints to fuel your creativity

Quickly, think of as many white things as you can in ten seconds.  Now think of white things in your kitchen.  Did the more constrained prompt spark more ideas? Yes.

Recent research on the best approach to creating novel things says that . In other words, constraints help you focus on what matters.

Apple knows that . Google is popular for which have resulted in ‘perceived innovations’ in user experience. The ever popular 37 Signals, maker of online business management apps, pretty much .

So, how does placing constraints to fuel creativity look like?