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You can’t change the world if you haven’t seen the problem

From 6 lessons on innovation from Bill and Melinda Gates: You can’t conceptualize and find the solution for a problem you have never experienced or witnessed. The couple reckon that in order to truly be innovative you have to look at the problem and … [Read more]

To find the truth you have to look within

Peter Drucker famously remarked, "The most important thing in communication is hearing what isn't said". The same could be said of innovation techniques such as direct observation and journalistic interviews. You might ask people questions and have … [Read more]

Why deadlines impede innovation

It’s almost impossible to come up with really innovative things when you have a deadline and schedule. It is no secret that constraints drive innovation. But what about deadlines? Deadlines, when managed well, can be a motivation--but when abused, … [Read more]

So what? Finding a hook for your idea is an innovation imperative

Innovative ideas, initiatives, products, culture transformations, have little chance to succeed if they aren’t enabled by smart communications. And it all starts with a simple and easily understood message.  I'm in the process (pre-production) of … [Read more]

Does social media marketing still matter?

Social media marketing doesn't matter. Or so says an article on MIT Sloan Management Review: I argue that we have reached the same point with social media marketing. In terms of competitive advantage, social media marketing simply doesn’t matter. … [Read more]

3 tips that will help you better define a problem

If you start with the wrong problem, it's unlikely you'll ever arrive at an effective solution. Think about a problem you’d really like to solve, and before you spend a lot of time and energy trying to solve that problem, first define exactly … [Read more]

How to learn your way to not caring about what anybody thinks

In their most recent book, Think Like A Freak, Steve Levitt and Stephen Dubmer tell the story of the penalty kicks in soccer to highlight how incentives move us. According to them, the data shows that 75% of all penalty kicks at the elite level are … [Read more]