jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

amazon electrolyte powder

LET’S TALK


Creativity, entrepreneurship, Innovation, Leadership

How To Think What Nobody Else Thinks

Independent thinkers are highly valuable to both organizations and society. Breakthroughs in technology, new business models, and game-changing strategies don’t originate from conventional thinking. They originate from fresh and unconventional thinking. Thinking independently is crucial in today’s world where information is abundant and opinions are rampant.
entrepreneurship, Leadership, Marketing

7 Ways To Practice Unreasonable Hospitality

Investing in developing a unique customer experience is one of the most powerful strategies a business leader can use, and customer service is at the core of this. I recently read Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara. The book delves into the philosophy and practice of going above and beyond in customer service. The book draws on Guidara’s extensive experience in the hospitality industry, particularly his…
entrepreneurship, Innovation, Leadership, Strategy

Build Your Strategy Around These 12 Things That Won’t Change

Most businesses base their strategy on what is, rarely looking out into the future to consider what’s going to change. Better businesses look out into the future, embrace it, and base their strategy around it. The future is uncertain, it’s a range of possibilities, which makes it difficult to plan for. It’s why most business leaders want to know “What’s going to change in the future?”, it’s a common question. But, a better question is…