jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Big Bang Group, CEO and co-founder of Better and OnTime. I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

LET’S TALK


entrepreneurship, Innovation, Marketing

The Difference Between Customer Needs and Wants

Understanding the difference between a customer’s wants and needs is a major key to succeeding in business. Often what a customer wants is diametrically opposed to what they need. As a businessperson, your job is to give the customer what they want. Helping them to understand what they need is also important. However, it’s not your responsibility to convince customers to get what they need. Businesses make money by satisfying their customers. Often it’s easier…