It’s a well known principle: Under promise. Over-deliver.
But it’s far from common to see it actually applied.
I have a client who just expanded it’s business to Tijuana. They are in 3 other states within Mexico and they’ve grown quite fast for a young company (4 years old). But their expansion to Tijuana has yet to pay off. And it’s getting dicey as customers have been leaving.
They brought me in to investigate why and develop ways to turn this around. Continue reading
Well, well, well. The truth speaks.
It’s been over a week and my post on why ‘WHY?’ is the most important question you should ask is still getting a lot of attention. WHY am I not surprised 
Keith Bickel posted an interesting and important comment: Continue reading
That is the question. That and what can you do better tomorrow that you did today?
With that in mind, I’m organizing a Business Hack-a-Thon next month in my office building. It’s for us and everybody else in the building. I want everyone to come together and see different points of view. This is an opportunity to mix it up, get people uncomfortable, change roles and see anew.
This is really a test so I can then hopefully expand it outside the four walls.
Anyway, one of the key questions that’s come up while we’re preparing for this is: how do we put a concept to the test if my business is not online? Continue reading
Image via Wikipedia
If you’re a fan of basketball, competition and innovation, you will enjoy this. Before the start of the NBA season, ESPN published a fascinating article about how the Miami Heat’s offense will be reinvented. As you might remember, the Heat lost to the Dallas Mavericks in the last year’s NBA Finals.
After the loss, the Heat’s Head Coach, Erik Spoelstra had a lot of time to think about how we would reinvent his team. His answer: Study the Oregon Ducks spread offense to see how he could apply the same principles to create a fast-paced basketball offense.
How might an offense that’s powered by dynamic players be reinvented? Continue reading
