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How to change people’s behavior by tweaking the environment

-+*Tweaking the environment is about making the right behavior a little bit easier and the wrong behavior a little bit harder.

Useful and valuable

-+*An innovation happens when a truly valuable idea is both useful and valuable to the customer.

Madness creates opportunity

-+*Act deliberately crazy and no one will want to compete against you. If you’ve read The Thirty Six Chinese Stratagems, then you’re familiar with the statement above. Here’s the stratagem if you don’t know it: Feign madness but keep your balance Hide behind the mask of a fool, a drunk, or a madman to create […]

What matters: Don’t waste your customers time

-+*In the past month I spent close to 9 hours with support representatives from a couple of companies with whom I’ve had issues with. One is Sprint and the other is Dell. While 9 hours in a month doesn’t seem like a lot, believe me it’s a lot. When I was in high school I […]

Make the common uncommon

-+*How do you stand out in the commoditizied world of candies? If you’re Hotlix you make insect candy. Yup, that’s right. Hotlix is the creator of creations such as the Strawberry flavored Scorpion Sucker, which has a real scorpion in it’s center. I just recently found out about them from the video below which shows […]

Prepare for the unexpected

-+*Imagine that you are a pilot and you have to fly through a 5 mile canyon upside down. It’s actually kind of hard to imagine because it’s not something you’re trained to do but it’s something that could happen in a real life situation. It’s a scenario that’s outside your direct experience, you find it […]

It’s not going to happen here?

-+*‘That’s not going to happen here’. This is one of the claims I hear a lot here in Mexico, whatever trends are happening elsewhere are not going to happen here anytime soon. They talks as if Mexico were isolated from the rest of the trends of society. First of all if you’re in a country […]