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Why culture matters

-+*Your people are the most important differentiator. The more engaged they are and feel part of something bigger than profits, the bigger the differentiator culture becomes.

You should never have to worry about…

-+*Not having to worry about ‘x’ sounds too good to be true. Yet what if your value proposition was really focused on doing exactly that for customers or clients?

How to change people’s behavior by tweaking the environment

-+*Tweaking the environment is about making the right behavior a little bit easier and the wrong behavior a little bit harder.

Useful and valuable

-+*An innovation happens when a truly valuable idea is both useful and valuable to the customer.

Madness creates opportunity

-+*Act deliberately crazy and no one will want to compete against you. If you’ve read The Thirty Six Chinese Stratagems, then you’re familiar with the statement above. Here’s the stratagem if you don’t know it: Feign madness but keep your balance Hide behind the mask of a fool, a drunk, or a madman to create […]

What matters: Don’t waste your customers time

-+*In the past month I spent close to 9 hours with support representatives from a couple of companies with whom I’ve had issues with. One is Sprint and the other is Dell. While 9 hours in a month doesn’t seem like a lot, believe me it’s a lot. When I was in high school I […]

Make the common uncommon

-+*How do you stand out in the commoditizied world of candies? If you’re Hotlix you make insect candy. Yup, that’s right. Hotlix is the creator of creations such as the Strawberry flavored Scorpion Sucker, which has a real scorpion in it’s center. I just recently found out about them from the video below which shows […]