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The Opposition Strategy

One great way to stand out and differentiate is to do the opposite of what everyone else is doing. An opposition strategy is usually the result of challenging long held assumptions of how things are done

Radical Management. It isn’t just W.L. Gore

How Adaptive Path uses an unconventional approach to managing people called the Advocate Program.

Radical is just a matter of perception

Radical management in not really radical but common sense. It’s perceived as radical because we’ve been following the same rule book for so much time that the opposite seems well, radical.

Why culture matters

Your people are the most important differentiator. The more engaged they are and feel part of something bigger than profits, the bigger the differentiator culture becomes.

You should never have to worry about…

Not having to worry about ‘x’ sounds too good to be true. Yet what if your value proposition was really focused on doing exactly that for customers or clients?

How to change people’s behavior by tweaking the environment

Tweaking the environment is about making the right behavior a little bit easier and the wrong behavior a little bit harder.

Useful and valuable

An innovation happens when a truly valuable idea is both useful and valuable to the customer.