Understanding and accepting the innovation equation:
Innovation = reducing errors + increasing insights
A culture of innovation. That’s the Holy Grail, how do you get there? Everyone has their ideas and theories, and there is no shortage of examples that we can analyze over and over again. Yesterday, I wrote about the things that any organization can stop doing to open the door to innovation.
Theories of success intrigue us because they provide a shortcut. But in following the herd, we deprive ourselves from developing and expressing our originality.
A few weeks ago I wrote about how people and businesses aren’t really obsessed with disruption per se, rather they are in love with theories of success. Silver bullet ideas that you can use to shortcut your way to “success”, theories that become hardened after “supposedly” observing them in the environment.
What if you could take the office with you everywhere you go? Ten years ago it would have been wishful thinking, but it’s a reality of our day to day. Technology in the form of mobile phones, collaboration software that sits in the cloud, as well as millennials, are shaping the workplace of the future. Sure, there is nothing like face to face contact with colleagues to get the ball rolling, but I think that is going to be a luxury in the future.…
If you disrupt and can’t sustain, you don’t win. – Gary Pisano
Disruptive innovations that throw industries into chaos hog the spotlight. We are all transfixed by Google’s Moonshot attempts at either changing transportation, how we interact with objects and people that we believe those are the only innovations that matter.
Academics and consultants like coming up with fancy ways of describing certain types of behaviors and outcomes, and when it comes to innovation incremental and radical are such they use to describe and compare between small plain-vanilla innovation and radical or disruptive innovation.…
Social media marketing doesn’t matter. Or so says an article on MIT Sloan Management Review:
I argue that we have reached the same point with social media marketing. In terms of competitive advantage, social media marketing simply doesn’t matter. Having a presence on Facebook and Twitter is no longer sufficient to provide any source of competitive advantage for companies, perhaps this still works for some niches, like on DAISYSLOTS casino. They are using social media marketing just to featured rewards and bonuses — not when all of their competitors have a presence on Facebook on Twitter, too. Here you can find the best marketing strategy mistake.
Monitoring social media chatter and sentiment won’t provide any competitive advantage on its own, because all your competitors are monitoring the same content as you and can derive the same insights, or using other marketing techniques like the use of digital signage to show your products or services to the public. Customers today expect to be able to engage companies over Twitter and other social media channels. Companies can certainly deliver better or worse customer service over these channels, just like they can over the phone or in person, but these challenges become questions of backend operations, not marketing, and that’s why is important to take measures like sending a follow up email to your clients to know what they think about their purchase and product. Social media marketing has become table stakes for competitive business in today’s world, not a source of competitive advantage, so people are doing everything possible to use this advantage, from getting Facebook ads to buying instagram likes to improve their online presence. Are you looking for getting likes on Instagram then do visit here.Services like SocialFamousing are a great example of how people and business are looking for this edge to get ahead in their line of business, and how a powerful social media presence is more relevant today than it ever was. If you prefer to make physical signs for people to see when they walk into your business, then consider using these free fonts for commercial use to attract your customers attention.
The fact that social media marketing doesn’t matter is supported by the data from our 2014 survey of social business. Our data showed that using social media in other aspects of business — innovation, transparency into organizational communication, management and recruiting, and integrated into business operations — were all meaningful differentiators for company’s social business maturity and social business outcomes. Whether or not companies engaged in social media for marketing, however, had little meaningful impact on these outcomes. Social Firestarter helps to put all the effective marketing strategies in place.
He is correct that social media marketing has matured, even though most marketers haven’t figured out how to measure the ROI of their efforts on social media. But, social media marketing does matter to improve online presence, including the use of tools that help improve the Semrush ranking of any site, but of course, it is still necessary to use services like the Lentis Services Website in order to have an online presence.
Till the time you will focus your efforts on Social Media, don’t forget that SEO is another tool which can help you to drive organic traffic to your website. A well optimized website is important so make sure you hire some good agency and free Website SEO Analysis done before you start putting in your efforts on SEO side.
All great achievements came about through collaboration. But, sometimes too much collaboration inhibits our ability to think creatively.
Last week’s post about what impedes employees from being innovative in the workplace generated some discussion. My point that managers, meetings, emails and phone calls get in the way of inspiration was not well received because those are mechanisms we use to move ideas forward.
Yes, but most of the time you are not moving ideas forward because of those mechanisms. Rather, those mechanisms exist to keep “business-as-usual” in place.…