As has been the case since technoly has existed, businesses will always flaunt they have the latest and greatest tech at their disposal in order to gain attention. Nowadays, that technology is artificial intelligence. Yet, the organizations that have adopted AI are still rare.
Category Archives: Marketing
Are You Really Committed To Your Customer Experience?
My haircut is very simple, all around the head with number 1. It has been like that since I was 18 years old. So sometimes I cut my hair myself, and most of the time I go to the barber if I’m not feeling like doing it myself. My long time barber passed away a few years ago so I’ve been jumping from barber to barber. And in recent months I found this place that’s a combination barber and spa with a sports focus. All the barbers are women, dressed in sports pants. …
The Power of Brand: It Starts With Trust
I’m a huge Michael Jordan fan and have written about how the Jordan brand has driven culture and stayed relevant; even though MJ has been retired for almost 20 years. Air Jordan’s are highly coveted, specifically the older ones. Last week saw the re-release of the Air Jordan 4 Bred; one of the most iconic sneakers thanks to a very famous shot.
Why Audience Testing is a Vital Step in the Business Naming Process
in Marketing
After days or maybe even weeks of brainstorming and crossing off every possibility, you have finally found the perfect business name. Or, at least you think so.
Air Jordan: How Nike Created A Brand That Drives Culture
According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.
Why You Should Master The Art Of Storytelling
Humans have been telling stories for as long as anyone can remember. In fact, stories are the way we have a ‘collective memory’ at all. From early epic poets like Homer to pictographs across the globe that predate him by thousands of years, stories have been a part of the human experience since the beginning.