So, here is Mexico’s new brand identity. Personally, I don’t like it. The previous identity communicated much more of what Mexico is about. This one, while very clear and simple, does not. The video below is in Spanish, and, for the purpose of perception, that makes it a good test. Watch it, and ask yourself: [...]
Businesses, either new or “me-too’s”, set out to fulfill a need in the marketplace. Whoever fills this need in a better way, usually is rewarded with profits for a long time. But, profits does not a sustainable company make. Though this particular story I’m about to tell you doesn’t talk about billions of dollars in [...]
Last week I shared with you HBR’s 10 must reads on innovation. Today I’ll share HBR’s 10 Essential must reads. Again, just click on the link and voila!
Pepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic [...]
We all have different creative styles, we all get our ideas differently. But what will set you apart is how you communicate them, that means not just verbal communication but visual presentation. This isn’t a new idea, but in a world where people still like to sit down and discuss things before doing them, taking [...]
We have a client in the in the personal finance industry that helps people get out of debt and for the past two months we have been managing and executing their social media strategy. Part of this strategy is defining the content, branding and overall message you want to convey. This is key because it [...]