Category Archives: Marketing

What it Takes to Build Brand

nike brand building

Five or so years ago I met an innovation agency head, ex Senior VP of Marketing of a very well known worldwide consumer brand, for lunch to talk about collaboration opportunities; we initially met through Twitter. The first thing she said to me when we finally met in person was “Congratulations on your Game-Changer brand, I’m very impressed with what you’ve done.”

Care More: How You Create Loyal Customers and Fans

metal gear solid v phantom pain birthday easter egg

Metal Gear Solid V The Phantom Pain Birthday Easter Egg

As you may have read before on my blog; I’m a gamer. Have been since my mom gifted me the original Nintendo. As gamers, we all have our list of all-time favorite games. For me, at the top of the list sits the Metal Gear Solid series from Hideo Kojima. While I like the series for many reasons – the sci-fi military angle, the game play, the characters and stories – the attention to detail paid by its creator is what gets me hooked the most; it’s inspiring.

Stand for Something if You Want To Inspire and Stand Out

Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions.

Companies Don’t Innovate, Markets Do

companies don't innovate markets do

Illustration by Christian Laborin

One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. As a business leader, a good question to ask yourself is: Are we changing as fast as the world is changing?

The most common answer is no.

Is A.I. The New Buzzword?

the best a.i. is still human intelligence

Kevin Kelly is quoted as saying that “The business plans of the next 10,000 startups are easy to forecast: take X and add AI”. Indeed, and 2017 may well be the year A.I. becomes a buzzword because just about every new product and service is pitching it as a strength and point of differentiation (more on that below).