This is part one of the series on how to leave small thinking behind. In this first post, I’ll show you a simple technique for coming up with radical ideas. In the second part, you’ll learn how to evaluate ideas so they don’t fit into “me-too” territory. In part three, I’ll tell you how to [...]
Isn’t it exciting when something unexpected happens? Something out of the ordinary? Of course it is. The shock heard around the world last week was how Beyoncé released her 5th studio album on iTunes without the typical marketing blitz that accompanies such album launches. I say shock because it really was a shock. Not only [...]
So, here is Mexico’s new brand identity. Personally, I don’t like it. The previous identity communicated much more of what Mexico is about. This one, while very clear and simple, does not. The video below is in Spanish, and, for the purpose of perception, that makes it a good test. Watch it, and ask yourself: [...]
Businesses, either new or “me-too’s”, set out to fulfill a need in the marketplace. Whoever fills this need in a better way, usually is rewarded with profits for a long time. But, profits does not a sustainable company make. Though this particular story I’m about to tell you doesn’t talk about billions of dollars in [...]
Last week I shared with you HBR’s 10 must reads on innovation. Today I’ll share HBR’s 10 Essential must reads. Again, just click on the link and voila!
Pepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic [...]