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The Difference Between Customer Needs and Wants

-+*Understanding the difference between a customer’s wants and needs is a major key to succeeding in business. Often what a customer wants is diametrically opposed to what they need. As a businessperson, your job is to give the customer what they want. Helping them to understand what they need is also important. However, it’s not […]

Here’s how to take something ordinary and make it extraordinary

-+*Though the old Be Like Mike ads are cultural icons, Gatorade has found a way to make them more interesting.

Validate Your Business Plan with Crowdfunding

-+*Does the term crowdfunding sound familiar? Have you ever seen a Kickstarter or GoFundMe page before? If all of this seems foreign to you, then you are missing out on a fabulous opportunity. Crowdfunding is a new way of funding projects, allowing anyone to contribute a small amount of money to help a new business […]

Top storytelling tips for innovators and entrepreneurs

-+*As a well known Disney fanatic, I get asked about storytelling quite a bit. And, my number one and only tip is this: be authentic. It doesn’t seem like a lot, but many people are afraid to be authentic. A great way to express authenticity through story is by talking about a time or situation […]

True innovators create and set new standards

-+*Happy New Year! Last week I vacationed in Mexico City, where I ringed in the new year. It’s the first time I’ve spent considerable time there, it’s a huge city and covering it in a week is impossible. Good thing they have sightseeing buses, or turibus as they’re known there, that take you on different […]

Innovators widen their view of competition

-+*I’m sure you’ve been in meetings where everyone worries about competition more than they worry about customers. It is a fact that for traditionally run businesses, any talk about strategy quickly shifts to competition. It’s unavoidable and it pisses me off.  Traditional business practice is based on beating the competition, which assumes that there is […]

People pay to get wet

-+*Make a splash in the short-term or play for the future? In business, there is a constant tension between playing to win right now and making bets to be relevant in the future. Most focus only on the former, while innovators do both; at the same time.