Make a splash in the short-term or play for the future? In business, there is a constant tension between playing to win right now and making bets to be relevant in the future. Most focus only on the former, while innovators do both; at the same time.
Though we are fairly well into the internet economy where brands can communicate directly with customers in a variety of ways through social networks, one belief from the old order still holds true: incumbent brands believe that in order to win the hearts and minds of customers, that they can out-market upstarts that gain loyalty […]
Peter Drucker famously remarked, “The most important thing in communication is hearing what isn’t said”. The same could be said of innovation techniques such as direct observation and journalistic interviews. You might ask people questions and have them tell you stories about themselves, but they can’t tell you how to matter. Finding the WHY is […]
Innovative ideas, initiatives, products, culture transformations, have little chance to succeed if they aren’t enabled by smart communications. And it all starts with a simple and easily understood message. I’m in the process (pre-production) of co-producing a film with a Director friend of mine. The idea for the film wasn’t mine, so one of the […]
What is the process I use to keep up and /or uncover emerging trends and what tools do I use? Previously, I’ve written about how to create an insights bank using Evernote. Here I’ll expand on that initial idea, with a quick guide on how you can stay on top of emerging trends, as well as […]