Pepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic [...]
What a small hardware store owner can teach you about creating value
Posted on April 11, 2013 // Leave a Comment
How to get your ideas heard
Posted on August 2, 2011 // 6 Comments
We all have different creative styles, we all get our ideas differently. But what will set you apart is how you communicate them, that means not just verbal communication but visual presentation. This isn’t a new idea, but in a world where people still like to sit down and discuss things before doing them, taking [...]
The customer/client is rarely right
Posted on July 6, 2011 // 3 Comments
We have a client in the in the personal finance industry that helps people get out of debt and for the past two months we have been managing and executing their social media strategy. Part of this strategy is defining the content, branding and overall message you want to convey. This is key because it [...]
What business are you really in?
Posted on March 15, 2011 // Leave a Comment
If you can’t answer this question, here are a few questions to help you know what business you’re really in.
