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What large companies still don’t get about marketing innovation

Though we are fairly well into the internet economy where brands can communicate directly with customers in a variety of ways through social networks, one belief from the old order still holds true: incumbent brands believe that in order to win the hearts and minds of customers, that they can out-market upstarts that gain loyalty [...]

Delta Innovation Class: a case of making the common uncommon

The Delta Innovation Class is a unique initiative where leaders and professionals in various fields share knowledge and skills with up-and-coming innovators and doers in a mentoring program that takes place at 35,000 feet.

To find the truth you have to look within

Peter Drucker famously remarked, “The most important thing in communication is hearing what isn’t said”. The same could be said of innovation techniques such as direct observation and journalistic interviews. You might ask people questions and have them tell you stories about themselves, but they can’t tell you how to matter. Finding the WHY is [...]

So what? Finding a hook for your idea is an innovation imperative

Innovative ideas, initiatives, products, culture transformations, have little chance to succeed if they aren’t enabled by smart communications. And it all starts with a simple and easily understood message.  I’m in the process (pre-production) of co-producing a film with a Director friend of mine. The idea for the film wasn’t mine, so one of the [...]

Does social media marketing still matter?

Social media marketing doesn’t matter. Or so says an article on MIT Sloan Management Review: I argue that we have reached the same point with social media marketing. In terms of competitive advantage, social media marketing simply doesn’t matter. Having a presence on Facebook and Twitter is no longer sufficient to provide any source of [...]

Quick guide on how to use Evernote to stay on top of emerging trends

What is the process I use to keep up and /or uncover emerging trends and what tools do I use? Previously, I’ve written about how to create an insights bank using Evernote. Here I’ll expand on that initial idea, with a quick guide on how you can stay on top of emerging trends, as well as [...]

What is empathy?

What happens when #neuroscience meets #anthropology to talk #empathy? We found out in Boston. | http://t.co/E8g5sSPPOM — SEEK Company (@theSEEKco) February 17, 2014   What happens is that you get some very abstract conversations about what empathy is, nevertheless it is an interesting and important topic. Featuring Dr. Marco Iacoboni, Dr. Mary Hellen Immordino-Yang, Dr. [...]