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What is empathy?

What happens when #neuroscience meets #anthropology to talk #empathy? We found out in Boston. | http://t.co/E8g5sSPPOM — SEEK Company (@theSEEKco) February 17, 2014   What happens is that you get some very abstract conversations about what empathy is, nevertheless it is an interesting and important topic. Featuring Dr. Marco Iacoboni, Dr. Mary Hellen Immordino-Yang, Dr. [...]

For innovation: Uncommon insights come from uncommon places

This is part one of the series on how to leave small thinking behind. In this first post, I’ll show you a simple technique for coming up with radical ideas. In the second part,  you’ll learn how to evaluate ideas so they don’t fit into “me-too” territory. In part three, I’ll tell you how to [...]

Beyoncé’s use of the element of surprise was genius

Isn’t it exciting when something unexpected happens? Something out of the ordinary? Of course it is. The shock heard around the world last week was how Beyoncé released her 5th studio album on iTunes without the typical marketing blitz that accompanies such album launches. I say shock because it really was a shock. Not only [...]

Bamf! Nice try but you took us a step back with Mexico’s new brand identity

So, here is Mexico’s new brand identity. Personally, I don’t like it. The previous identity communicated much more of what Mexico is about. This one, while very clear and simple, does not. The video below is in Spanish, and, for the purpose of perception, that makes it a good test. Watch it, and ask yourself: [...]

Innovation starts with needs but it doesn’t end there

Businesses, either new or “me-too’s”, set out to fulfill a need in the marketplace. Whoever fills this need in a better way, usually is rewarded with profits for a long time. But, profits does not a sustainable company make. Though this particular story I’m about to tell you doesn’t talk about billions of dollars in [...]

HBR’s 10 Must Reads: The Essentials

Last week I shared with you HBR’s 10 must reads on innovation. Today I’ll share HBR’s 10 Essential must reads. Again, just click on the link and voila!

What a small hardware store owner can teach you about creating value

Pepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic [...]