Category Archives: Marketing

Companies Don’t Innovate, Markets Do

companies don't innovate markets do

Illustration by Christian Laborin

One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. As a business leader, a good question to ask yourself is: Are we changing as fast as the world is changing?

The most common answer is no.

Is A.I. The New Buzzword?

the best a.i. is still human intelligence

Kevin Kelly is quoted as saying that “The business plans of the next 10,000 startups are easy to forecast: take X and add AI”. Indeed, and 2017 may well be the year A.I. becomes a buzzword because just about every new product and service is pitching it as a strength and point of differentiation (more on that below).

What your startup makes should give your customer superpowers

One of the hardest things to do when defining what your business does is explaining it in the simplest of terms; the key challenge is distinguishing between features and benefits. The reason that this is so vitally important is that, in the words of User Onboarding: “People don’t buy products; they buy better versions of themselves.”

The Difference Between Customer Needs and Wants

The Difference Between Customer Needs and WantsUnderstanding the difference between a customer’s wants and needs is a major key to succeeding in business. Often what a customer wants is diametrically opposed to what they need. As a businessperson, your job is to give the customer what they want. Helping them to understand what they need is also important. However, it’s not your responsibility to convince customers to get what they need. Businesses make money by satisfying their customers. Often it’s easier to sell them what they want than what the need. So that’s where businesspeople should primarily focus their energy.

Validate Your Business Plan with Crowdfunding

Validate Your Business Plan with CrowdfundingDoes the term crowdfunding sound familiar? Have you ever seen a Kickstarter or GoFundMe page before? If all of this seems foreign to you, then you are missing out on a fabulous opportunity. Crowdfunding is a new way of funding projects, allowing anyone to contribute a small amount of money to help a new business get on its way or get the capital that it needs to succeed.

Top storytelling tips for innovators and entrepreneurs

As a well known Disney fanatic, I get asked about storytelling quite a bit. And, my number one and only tip is this: be authentic.

It doesn’t seem like a lot, but many people are afraid to be authentic. A great way to express authenticity through story is by talking about a time or situation when you were the best version of yourself (success); and likewise when you were not (learned from failure).

Why? Because it tells us two things that any person can empathize with: your success and your lessons from failure.

In essence, there is a transformation. Those are stories worth telling because they shaped who you are :).