As a well known Disney fanatic, I get asked about storytelling quite a bit. And, my number one and only tip is this: be authentic. It doesn’t seem like a lot, but many people are afraid to be authentic. A great way to express authenticity through story is by talking about a time or situation […]
Happy New Year! Last week I vacationed in Mexico City, where I ringed in the new year. It’s the first time I’ve spent considerable time there, it’s a huge city and covering it in a week is impossible. Good thing they have sightseeing buses, or turibus as they’re known there, that take you on different […]
I’m sure you’ve been in meetings where everyone worries about competition more than they worry about customers. It is a fact that for traditionally run businesses, any talk about strategy quickly shifts to competition. It’s unavoidable and it pisses me off. Traditional business practice is based on beating the competition, which assumes that there is […]
Make a splash in the short-term or play for the future? In business, there is a constant tension between playing to win right now and making bets to be relevant in the future. Most focus only on the former, while innovators do both; at the same time.
Though we are fairly well into the internet economy where brands can communicate directly with customers in a variety of ways through social networks, one belief from the old order still holds true: incumbent brands believe that in order to win the hearts and minds of customers, that they can out-market upstarts that gain loyalty […]
Peter Drucker famously remarked, “The most important thing in communication is hearing what isn’t said”. The same could be said of innovation techniques such as direct observation and journalistic interviews. You might ask people questions and have them tell you stories about themselves, but they can’t tell you how to matter. Finding the WHY is […]