Category Archives: Interviews

Q&A: Group Partners on How Visualization Provides Strategic Ways To Solve Business Challenges

Why We Think Visually from John Caswell on Vimeo.

To be great at strategy and innovation, you must be able to work through an interconnected system. And, as the pace of change exceeds our ability to grasp what is happening around us, a better approach is needed for developing strategy and innovation. A visual approach to systems thinking.

To help deal with that challenge, Group Partners, has developed a unique approach to visualize and better solve problems with strategy and innovation. Here is a quick interview with visual thinking gurus, John Caswell and Hazel Tiffany of Group Partners.

Q&A: Stu Heilsberg, biz development guru, on how to stop guessing what customers want

Developing business isn’t about sitting in your conference room hypothesizing all different reasons why people need your product or service, and how you might get business. As you know, there is a lot of guessing. To move beyond this, you need to get outside the building to interact and learn about your ecosystem of partners, providers and customers, not just your immediate prospects.

It takes a different mindset, says Stu Heilsberg. A “stop guessing” mindset.

A few weeks ago, I reviewed Stu Heilsberg’s book The Answers Are Outside The Building, where he lays out how to stop guessing. To get more insights, I did a quick interview with him.

The Innovators DNA: Interview with Jeff Dyer and Hal Gregersen

innovator's dna

A few weeks ago, I got the chance to interview the authors of the bestselling innovation book, The Innovator’s DNA.  Below is the transcript of what I was able to record from our call.

Before, here is short bio of each author:

Hal Gregersen is the Abu Dhabi Commercial Bank Chair of Innovation and Leadership at INSEAD and Jeff Dyer is the Horace Beesley Professor of Strategy at BYU’s Marriott School of Management. They are co-authors of The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators and most recently worked together on Innovator’s Accelerator, an online executive education experience designed to develop individuals’ and organizations’ innovation skills.

Renaissance Men: 3 questions with video editing Ace Adrian Pedrin


Continuing our Renaissance Men Series, the last time we talked about the process of animation with Edwin Aguilar, Assistant Director of The Simpsons, and Jose Zelaya, Character Designer at Walt Disney Studios, I’m inviting my buddy Adrian Pedrin to our office to give a workshop, and talk, about his craft: video editing.

Adrian Pedrin started editing when he was 18 years old by mistake, he loved to edit music and video together, that’s what he found most interesting that anything else. A few years later he would get the opportunity to play with the big boys in Hollywood, he was offered a job at a company editing music related videos for a well known artist in Asia. He passed the test, and has continued working for that same company (Veneno) to this day, working for Rihanna, Britney Spears, Christina Aguilera, Rain, J-lo to name a few. He has been recently working for a few ad agencies on webisodes and internet content.

He is the CEO of Big Road Media, a Creative Agency in Los Angeles. You can find some of his work on his Vimeo Channel.

Here are a few questions:

Ximena Valero