We’ve got to sell our ideas. There’s no way around it. And, we have to advocate for what we are selling. If we can’t, we’re doomed because nobody will believe in us. The catalyst for this, I believe, is a deep desire to make a difference: Our ideas should change lives so profoundly, that people [...]
The two questions at the core of genuine service and innovation
What is the easiest way to motivate someone to innovate?
To make a discovery, to invent something that connects with people inevitably requires time and effort. This often entails years of experimentation, various setbacks and failures, and the need to maintain a high level of focus. You must have patience and faith that what you are doing will yield something important. For this alone, whether [...]
Focus on the principles not the examples
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu We all use examples to explain our ideas. Some people use examples from the same category, and a small percentage of us use examples that fall outside those categories. [...]
What are the most important things you can do to speed and improve the creative process?
This the fourteenth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know. This is an interesting question. Here are a few thoughts on how you can [...]
Maximun productivity at coworking space IOS Offices
Fast Company recently published an article about the benefits of a coworking space. From experience, I have my office in mexican coworking space IOS Offices, I can tell you it is true. Especially the part of feeling more productive. Why that is? I have no data to back it up, only how I feel while [...]
You can’t copy real leadership
There is a reason innovative companies keep evolving: innovative leadership. It has been proven time and time again, innovative leaders drive innovative companies. Last week I gave a social media workshop to two Mexican companies. While this workshop was focused on the MarCom function, still at the beginning of the workshop I had them answer [...]
Be Original
Last week I gave a social media workshop to two mexican companies. On the topic of blogging, a person from Business Development asked me about the name of my blog. Frankly, no one had ever asked me this question: How did you come up with it and why did you choose it?


