Category Archives: Innovation

You Are Not Just Your Product Or Service. You Are Your Customer Experience

A few weeks ago I treated myself to a deep tissue and hot stone massage. The place I went to was recommended by a friend, so I was looking forward to it. As someone who likes massages and spends some time watching YouTube videos on it, I’m “somewhat demanding” for what I’m paying for. Still, I arrived with no expectation and simply accepted a recommendation.

The Most Important Factors For Startup Success

We’ve all, of course, read about the spectacular success of startups. It’s impossible to escape the amazing tales of people starting with an idea in a garage (think Apple) and growing it into a billion-dollar global business. But a startup isn’t as easy as those well-known stories might have you think. There’s a little bit of luck and a whole lot of other influences at play.