Innovation tips

Weekend innovation tip: Outthink opponents like Peyton Manning

Ah yes the Super Bowl is here and we have one of the greatest quarterbacks in the game playing in it: Peyton Manning.
 
Peyton Manning is unlike any quarterback, he operates a no huddle offense that relies on reading the defense and making adjustments before the snap to create confusion for the defense so they don’t [...]

Innovation tips

Weekend innovation tip: WTF is innovation to you?

Innovation is about change and progress not great ideas.
 
I get two responses to that question: dull faces or some lunchbox definition.
Businesses like the sound of the word of ‘innovation’ appearing in their vocabulary yet rarely can everyone in the organization come to a collective definition of what is means to them and this is [...]

Innovation tips

Weekend innovation tip: Be a kid again

Guess what? ‘innovation’ is going to be the keyword of the year again. More specifically how you reinvent your business from the inside out is what’s going to separate the leaders from the laggards and this doesn’t happen with some magic potion, it happens with questioning the assumptions by which your business operates.
According to new [...]

Innovation tips

Weekend innovation tip: Go lateral

What if your new product or service was like a cow? How would look like? How would it work? Why would people want to use it?  Why would they hire you? Would they tell their friends about it?…Get the picture?
 
Sometimes when we’re looking for inspiration but can’t find it we get stuck, a good strategy [...]

Innovation tips

Weekend innovation tip: Create new products and services using subtractive thinking

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How do you create new products and services that deliver new value? Using subtractive thinking by:
 
buy Rocky II Additive + Create: Develop by designing from scratch + Improve: Build upon by enhancing [...]

Innovation tips

Weekend innovation tip: Use the Phoenix checklist to develop an original solution

Keeping a checklist of questions close to you (Moleskine notebook, Evernote) comes in very handy when you need some creative firepower. When presented with a challenge, knowing what to ask is the difference between doing more of the same and doing something extraordinary. The Phoenix Checklist of questions was developed by the CIA to encourage [...]

Innovation tips

Weekend innovation tip: Lessons for business from the top 10 good brands

What makes the best brands special? PSFK studied 10 brands and published a report on the qualities that make the special The Scorpion King . Below I’ve are some lessons for business from those 10 brands.
Download the Good Brands Report 2009
 

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GOOGLE.

Experiment rapidly and embrace failure.
APPLE.
[...]

Innovation tips

Weekend innovation tip: 6 Lateral thinking techniques

Journal of a Contract Killer the movie
As we age, we humans tend to follow familiar patterns of thinking. Using the same method that worked is useful but it has huge disadvantages when trying to create new products or services.
We have a tendency to think in a linear way, following logic, adding incremental improvements [...]

Innovation tips

Weekend innovation tip: Look for innovation across boundaries

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Living in Mexico most of my life I see a lot of people and businesses adopt the ‘imitate to benefit’ syndrome. Where they copy and paste what their competitors do in an attempt to benefit from their success.
This is a flawed strategy!
Following best practices is a sure path to irrelevancy. You’ll only get [...]

Innovation tips

Weekend innovation tip: Obsess about your customer

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One of the biggest mistakes businesses make is thinking they know enough of their customers.
It’s like a website, businesses create it based on the features that want it to have but don’t think about what the actual users want. It’s not about what makes you happy, it’s what makes your customers happy. This is what’s [...]

Innovation tips