Category Archives: Greatness

Stand for Something if You Want To Inspire and Stand Out

Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions.

Why You Hate Your Job (And How To Fix It)

why do people hate their jobsIf you ever get to collaborate with me (I wrote a User Manual to Jorge Barba if you’re interested), know that one of my pet peeves is limitations; I hate being fit into a box. For me, limits and fears are just an illusion. So, I approach everything with a sense of possibility rather than a sense of “this is how it is”.

The Courage to Ask

kobe bryant courage to ask

You might not know that I’m a big basketball fan. Along with the UFC, it’s the sport I follow the most. So, every once in a while I’ll find interesting lessons that apply to my “better your best” mindset. For example, during this year’s playoffs Isaiah Thomas, point guard of the Boston Celtics, reached out to NBA legend Kobe Bryant for some help on studying film. Kobe Bryant, as we’ve seen before, was obsessive about offense and defense during his playing days and is one of the reasons why he’s an all-time great.

How To Shape An Innovative Mindset

hungry minds

What do innovators do that imitators don’t? Innovators are alike in many ways, they ask more questions, observe deeper, cultivate a diverse network and experiment more.

Simply put: innovators are Hungry Minds; they have insatiable curiosity and a bias for action. . 

Obsession: The Difference Between Good and Great

Obsession beats talent

Illustration by Christian Laborin

Survival in the 21st century demands a ceaseless obsession with your customers and with the possibilities that new technologies can offer them. When hiring or collaborating, we want to work with the most talented people. But have you ever thought about the most obsessive? Unlike naturally talented people, the most obsessive will challenge you and make you better.

A User Manual To Working With Me

A User Manual To Working With Me

Empathy, collaboration, creativity, leadership are future-proof skills everyone needs to have; which are in short supply. So, how do we embrace, develop and put these skills to work in a world where collaboration is an imperative?

We can begin by setting expectations about ourselves, clarifying our intentions and being accountable. How?

Reframing Resistance to Change

we can't change people to our view if we don't understand theirs

No standard behavior change, no innovation. It’s that simple. True Innovation results in a step-change where we can’t imagine going back to the old way, but the road to that outcome is full of rejection. It’s hard to overstate how important this is: if you’re not getting rejected you’re going the wrong way.