Category Archives: entrepreneurship

7 Components That Make For A Great Startup Company Culture

Startups boast about their culture, but most of the time they can’t even explain why it’s special. Culture is not about perks, it’s about why and how you do what you do and how that happens in the day to day; culture is about connecting the 3 P’s: purpose, people and processes.

The 3 P's of Culture

What Consensus Means For Driving Innovation

Ideas trump hierarchy

Why do organizations fail? There are many reasons, mostly because they become irrelevant by failing to evolve and adapt to a changing world. The reasons this happens are many, but one thing is certain: organizations where everyone agrees with each other, where no friction exists, and where no one challenges the status-quo is certain to miss the future and eventually fail.

3 Conditions Necessary To Trust Your Intuition

When should you trust your intuition?

I’m very instinctive, have avoided many problems when I’ve followed my gut; and gotten into unnecessary ones when I’ve ignored it. Sound familiar? All of us make intuitive-based decisions, and most of the time our intuition is wrong. Why? In short because life is messy, there’s no way around it, and previous success makes us overconfident in our abilities.

Air Jordan: How Nike Created A Brand That Drives Culture

air jordans

According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.