Category Archives: entrepreneurship

The Power of Brand: It Starts With Trust

air jordan iv bredI’m a huge Michael Jordan fan and have written about how the Jordan brand has driven culture and stayed relevant; even though MJ has been retired for almost 20 years. Air Jordan’s are highly coveted, specifically the older ones. Last week saw the re-release of the Air Jordan 4 Bred; one of the most iconic sneakers thanks to a very famous shot.

3 Common Tech Startup Mistakes And How To Avoid Them

Tech startups are like the lottery – you see the big winners in the news, but nothing about the millions of the not so lucky. Well, actually you might read about the biggest tech startup failures and this article intends to prevent you from this fate.

In this article, we’re going to highlight some common tech startup mistakes and how to avoid them.

You Are Not Just Your Product Or Service. You Are Your Customer Experience

A few weeks ago I treated myself to a deep tissue and hot stone massage. The place I went to was recommended by a friend, so I was looking forward to it. As someone who likes massages and spends some time watching YouTube videos on it, I’m “somewhat demanding” for what I’m paying for. Still, I arrived with no expectation and simply accepted a recommendation.