Category Archives: entrepreneurship

How Mazda Tijuana’s Extreme Test Drives Create an Engaging Customer Experience

Last week I got a chance to test drive a Mazda CX9 and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.

When Someone Points Out The Flaws In Your Idea You Need To Thank Them

At both of my ventures, Better and Netek, we operate by many key principles, one of them is avoiding stupidity; which is to avoid bad decisions. So instead of asking ourselves,”how do we make good decisions?; we ask: how do we avoid making bad ones?

Demystifying Design Thinking with Sunil Malhotra

Demystifying Design Thinking with Sunil Malhotra

Just like innovation and artificial intelligence, design thinking is a buzzword. There is a cottage industry of practitioners who, with good intention or not, are hoping to get their pockets full from enterprises who want a step by step process that reduces the uncertainty behind innovation.

6 Books I Read In 2017 That Are Worth Your Time

books I read in 2017If you’ve been following me for a long time you know I have a very Hungry Mind. On top of magazines, articles and reports, I read at least 1 book per month; and have gone up to 4 in years past. This year I read 15 books in all, lighter than before but interesting nonetheless.