Spotted this question at Disney Institute’s Facebook Fan page: Here’s more in-depth look at how Guestology works: The power or the Disney Magic comes from knowing customers and looking beyond the words being used to figure out how to exceed guest expectations. Something that happens on-site may not be our fault, but it is our […]
Customer service matters because customers remember how they are treated as much as if you are an innovative company. They remember the details.
One thing about delivering great customer service is that if you ignore customers and waste their time they’ll be pissed off and stop doing business with you.
But that gift can’t be that obvious. It’s always interesting to me how some organizations delight their customers. Or how they assume their customers will be delighted. The image above is a promotional email from Scientific American Book Club, it was delivered to my inbox with the title: A great customer deserves a special gift. […]