I’m currently in Mexico meeting with executives from a few large companies, including the nations largest telecommunications company, to talk about social media technologies and what this means for them. Let me say this, it’s incredible how separated from the current reality these companies are. While some companies in the U.S. are already taking advantage [...]
Customer service matters because customers remember how they are treated as much as if you are an innovative company. They remember the details.
One thing about delivering great customer service is that if you ignore customers and waste their time they’ll be pissed off and stop doing business with you.
But that gift can’t be that obvious. It’s always interesting to me how some organizations delight their customers. Or how they assume their customers will be delighted. The image above is a promotional email from Scientific American Book Club, it was delivered to my inbox with the title: A great customer deserves a special gift. [...]