I’m currently in Mexico meeting with executives from a few large companies, including the nations largest telecommunications company, to talk about social media technologies and what this means for them. Let me say this, it’s incredible how separated from the current reality these companies are.
While some companies in the U.S. are already taking advantage of social media for both external and internal activities (think social business), in the Mexico it isn’t so. For example. I asked a female executive from this telecommunications company if she knew if her company had a Twitter account. She said no.
But what I really wanted to know is if she knew that her Twitter account gets dissed the most by customers. In other words: there is a lot of hate towards your company on Twitter.
I told her she should check it out because it would be eye-opening. She did and immediately directed me to another female executive who had more ‘decision power’. I asked her the same thing. Same response. I told her to open up her browser, go to www.trendsmap.com, put in her company name in the search box and click search to see the magic.