According to recent research by Stanford Graduate School of Business alumna Melanie S. Brucks and associate professor of marketing Szu-chi Huang, regular brainstorming sessions are not likely to lead to an increase in unique ideas. In fact, the average novelty of your output — that is, the degree to which your inspirations depart from convention — actually might decrease over time.
Anything worth doing in life will challenge you. Our minds and bodies want to take the path of least resistance. By pushing yourself, you will get the most out of life. Like people, organizations are the same; most organizations simply go through the motions of innovation. They mistake innovation work for efficient work, but innovation is messy. It’s the opposite of business as usual, it aims to change business as usual for the better.
True disruption is rare, specifically because it means creating a simple solution for an unserved market at a lower cost. So I was delighted to start reading Jim McKelvey’s book The Innovation Stack. Jim is the co-founder of Square, the payments company, along with Jack Dorsey, co-founder of Twitter. In the book he uses the story of Square to shine a light on how innovation happens when you create a solution for an unserved market; classic disruption.…
For things to change, someone has to start thinking and acting differently. Most of the time, it’s maverick’s who challenge the status quo; not incumbents. For all the talk about corporate innovation going on, truth is there’s not much going on. Most of it is just talk. In the big scheme of things, any story about corporate innovation is truly an anomaly.
Maria is a friend of mine who is an obsessive perfectionist. She’s someone who doesn’t tolerate failure, who gags at the very thought of it. And when she has experienced failure, her way of dealing with it is to believe she’s a loser.