Via Quora: What can you change in a business that is strong enough to differentiate the business from all competitors, but without touching the product itself? For example, GILT, changed PRICE but didn’t change product, and opened a niche for discounted designer clothes. Phones International, changed the DISTRIBUTION MODEL of the mobile phone industry but it [...]
How can a business differentiate without changing the product itself?
Posted on August 28, 2012 // 2 Comments
3 Ways to help customers win
Posted on May 22, 2012 // Leave a Comment
“It’s not enough that we win; all others must lose.” – Larry Ellison Heard this one yesterday. I’m all in for competition, but business isn’t about war (at some point I used to think like Genghis Khan too). It isn’t about beating competitors just for the heck of it. I find this focus on competing [...]
Don’t look for examples, be the example
Posted on April 14, 2011 // 7 Comments
I have a client who has (so far) the only SaaS payroll management solution for small businesses in Mexico. This is both great and bad. Let me explain… In our initial meeting I was told they used Workday as an example to follow. Their reasoning was that Workday has a very simple to use and [...]
Another reason why benchmarking against competitors is stupid
Posted on April 5, 2011 // 5 Comments
When everyone is emulating #1, the result is more of the same.
No competition = No innovation?
Posted on March 28, 2011 // 2 Comments
Can there be innovation without competition?
