Peter Thiel, co-founder of PayPal, Palantir Technologies, and Founders Fund wrote the book “Zero to One” a few years ago. It’s a book about entrepreneurship, innovation and competition. It’s a good book if you want your thinking challenged, specifically in his views about competition; which is simple: escape competition by aiming to be 1 of 1.
Learning is fun for me. I went to a Montessori school in preschool, and it shaped my life because I was taught to learn through play. I still approach every new topic as play and don’t understand doing something any other way; and ever since I’ve had an obsession with learning in general.
Many years ago I was coaching a client of mine, during one of our sessions he asked me: You know Jorge, I need to get better at making decisions. How can I make better ones? His thinking was a good start, but a better point of departure is to consider and start at the opposite: why are you making bad ones?
Decisions. Big and small, they are part of our everyday life. Everything from choosing what to eat, where to park, what to pay attention to, who you date, who you marry, what you buy; these decisions determine ones future. Yet we don’t consider this when making most of these decisions; specifically the day to day ones.
You know what annoys me the most? When people don’t listen. A person sitting in a meeting off somewhere in their head, their attention scattered somewhere else but in the moment. You know what it looks like. We’ve all done it. It sucks. But you know what sucks more? When it happens one on one.
Customer obsession is thrown around as if every business does it. Truthfully, most businesses are profit obsessed; not customer obsessed. So what does customer obsession look like? A business that says they’re customer obsessed is one that sees their customers as their North Star; they start from them and work backwards.