This is a guest post by Francisco Ramirez, CEO of The ACE Group; a customs broker, warehouse operator and ecommerce fulfillment provider that helps merchants reduce their fulfillment costs. This post was originally published on their blog.
Quick, think about the best decision you made this year. Got it? Ok. How did that decision turn out? If you’re like most people, you picked a decision that ended well. Why? Because we tend to judge choices based on outcomes. But this is a problem, and doesn’t lead to better decisions in the long run.