Videos can be the perfect platform if you want to position yourself and become a thought leader in your industry. At the end of the day thought leadership is all about producing engaging content that guide and inspire others – and there is no medium more engaging than videos.
While a handful of videos aren’t going to transform you into a thought leader overnight, there are a few essential tips that you can use to make sure you’re on the right track:
Plan your content and publish videos regularly
If you’re going to be using videos as your primary form of content, you need to plan it out and make it a point to publish videos regularly. It is important that you not only plan the videos that you want to publish on your own website, but also on social media, YouTube, and other channels that you may want to get exposure from.
To become a thought leader you will need to often engage your target audience – and the first step to do that is to get your content out in front of them on a regular basis.
Practice your script out loud – repeatedly.
Part of being a thought leader is projecting the image that you’re an expert, and that will be difficult if you ‘uh’ and ‘ah’ your way through the video script. The key to build up confidence is to practice out loud – repeatedly.
If you find you’re being tripped up by certain words – rephrase them. Or if you feel that a different approach would sound more natural – try it.
Simply put the purpose of practicing is twofold – to familiarize yourself with the video script and to make it more natural so that viewers are more likely to believe what you’re saying.
Repurpose and reuse videos across various platforms
Try to avoid publishing the same video across many platforms, and instead repurpose and reuse video footage to create different versions.
For example you could use a simple MP4 cutter such as Movavi Video Editor to create teasers of the video to promote and link to it on social media. Or you could transcribe the video and take some screenshots to turn it into an article, or even extract the audio track to create a podcast.
The opportunities to repurpose videos are close to endless, and you should explore as many of them as you can.
Inject personality into your videos
Reputation and credibility count for a lot to a thought leader, but personality does too. While it is your reputation that will make viewers trust you, it is your personality that will help engage them in the first place and give you the opportunity to build that trust.
Always make sure that some of your own personality is showcased in your video. It could be your wry sense of humor, enthusiasm for the subject, or even the passion that you have for it. The more you show what you’re feeling – the more viewers will respond to it.
If you follow these tips you should have a much easier time establishing yourself as a thought leader on the back of the videos that you publish. Make no mistake it will take time and it is a lot of work, but the benefits are certainly more than worthwhile.
Once you’ve positioned yourself as a thought leader, you will be able to more easily acquire exposure, promote your brand, and build and engage even more people. In short your influence will grow by leaps and bounds – leading to even more opportunities along the way.
Mahendra Bajiya is a blogger who has established himself as a thought leader in his field. He produces a wide range of content, but uses videos extensively to engage and explore new avenues to connect with viewers.