Archive for: November, 2018

Air Jordan: How Nike Created A Brand That Drives Culture

air jordans

According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.

Don’t Be That Person That Promises To Open Doors And Doesn’t Follow Through

pay it forward

There are many reasons why entrepreneurial ecosystems like Silicon Valley and others thrive while others don’t. One of those reasons is the act of paying it forward. The health and progress of every entrepreneurial ecosystem in the world lives and dies by the ability of its diverse network of people and groups to share with each other; this includes knowledge and contacts.

Stan Lee: 3 Lessons To Unlock Your Inner Visionary

stan lee

Illustration by Christian Laborin

We lost a great one! Stan Lee, the creator of Spider-Man, The Hulk, Fantastic 4, X-Men and other super-heroes died yesterday. He leaves a legacy of inspiration behind that will keep inspiring many more generations.

Most of his comic book characters have been adapted to film, creating a franchise that is shaping the world over.

Shake Shack’s Innovation Kitchen Lets Customers Try Secret Dishes Before They Hit The Menu

shake shack innovation kitchen

Quick, get a pen and write this down in your “to remember” notebook: There is no innovation without experimentation.

Organizations that understand this principle create an evolutionary advantage that enables them to disrupt themselves. The ones that don’t, will always play the game not to lose; waiting until a crisis hits to be motivated to change.

Eat The Bug: Do What Others Can’t Or Won’t Do

Every organizations lives and dies by its strategy. What makes a good strategy? The best strategies are simple and answer 5 fundamental questions: who, what, where, how and why.

Still, developing a strategy is hard. There’s a tendency to make it a very complex activity, which I believe drives most organizations to fall for many traps; one being the the copy-paste approach.

Startups, by their very nature, do not fall for this trap. But this doesn’t mean their path to victory will be easier; but much more harder.