At both of my ventures, Better and Netek, we operate by many key principles, one of them is avoiding stupidity; which is to avoid bad decisions. So instead of asking ourselves,”how do we make good decisions?; we ask: how do we avoid making bad ones?
Businesses have always relied on various forms of advertising to promote themselves. It still holds true in the digital world we live in today. But the internet changes everything because today every business is a digital business or a dead business. When you looking for digital marketing services, have a good idea of what it is that you need before you choose a provider. You may not know how to achieve your goals, but you have a general idea of the direction you want to go. Promoting a website and a business can be done in more conventional ways such as brochures, mailers, magazines, radio, and other long-established media methods. If you require this kind of printing and advertising service, you might make a different choice than you would if you want only consulting and online digital marketing services.
Many consultants pitch innovation as a systematic, repeatble process. I believe these people are just appealing to people’s need for certainty and fill their pockets. As I’ve explained before, innovation is very hard. And though I’m seen as an innovation consultant, I don’t like being called an expert or consultant in innovation because there’s no such thing.
Over the weekend I came across an article in which its author states that innovation is about making progress, not making experiments. This is somewhat true, and I think there’s a misunderstanding with his experimentation argument.
Miserable, undervalued, overlooked, not living up to my potential, taken for granted. These and other words are used by people who’s employeer doesn’t let them be the best version of themselves at work.