What is Tesla? It’s Not A Car Company…

tesla 2nd generation roadster

Last night I was chatting with a buddy of mine about how Tesla will dominate the hypercar market, competing against the likes of McLaren, Porsche, Ferrari, Bugatti and Koenigsegg.

I think I’ve mentioned this before, but if not then here it is: I like supercars.

So when Tesla released the 2nd generation Roadster last week I was really surprised and impressed; the looks, and the numbers are off the charts.

Of course, the Roadster took all of the attention away from the semi-truck Tesla announced first. So the more “car” announcements they make the more they position themselves to be the most transformational car company.

So, is Tesla about to become the most important car company in the world?

Ask anybody what Tesla is and they’ll tell you it’s a transportation company, a car company, a software company or a technology company. It is indeed all of those; not just a car company. Cars is what it does to introduce people to all of the infrastructure they’re building for themselves and everyone else.

Tesla is really an infrastructure company.

Think about it. Want to know what it’s going to be like to own every single gas station in the world, but electric? That’s what Tesla is going to be doing. Want to know what it’s going to be like to transport everything while minimizing the effects on the environment? That’s what Tesla is going to be doing.

The car is a nice introduction; a keystone to a master plan. The tiles and battery in your house, the biggest battery in the world powering South Australia, is how they’re building the infrastructure for the future, and the publicity and attention they get is with the cars.