Sometimes, all a business needs to make more sales is to reach out to customers in innovative, creative, ways. A business that can fill a niche in new ways and do it with the utmost precision can set themselves apart from their competition. Here are four different ways that you can use to catapult your business into new service modalities that will wow your existing customers and bring new ones to your doors.
Create an Efficient Assembly and Delivery Line in Unexpected Places
Technology can help you leverage your business in ways that weren’t possible in the past. Restaurants, in particular, can make use of conveyor systems to deliver plates of food to the a la carte lunch crowd in an efficient and orderly manner. This operational style got its start in Japan, where restaurants began serving up sushi on conveyor belts to hungry patrons. The tab was then calculated on the type of plates that piled up on the table. This created a simple workflow that increased work efficiency. It helped to eliminate the need for wait staff and provided a large diversity of food choices for people who could view the food available passing by in front of them on the conveyor belt before reaching out to grab one.
Leverage Mobile Devices to Reach Customers on the Go
Mobile websites are no longer an oddity, but a necessity. Not only is Google ranking sites on their mobile-friendliness, but so are customers who want to order online before they pick up in-store. You can also use QR codes to help customers take advantage of web-only discounts when they come to pick up their purchases. In this way, you will entice people to shop and visit your establishment, even as they are visiting your neighborhood. There are also loyalty reward mobile sites that can keep track of visits and provide even more incentive to visit more often to get additional points or perks.
Practice Optimum Product Placement and Marketing
Just like grocery stores opt to put impulse purchases by the cash register and regular household items in the outside aisles, you need to have a strategy that gets into the head of your customer and knows when they are most likely to buy when presented with an offer. For instance, if you sell shoes, you might also add socks at the cash register as an impulse purchase that complements what is being sold in the store. Then, train your sales agents to cross sell and upsell customers who may not have noticed your clever product placement by simply asking if they wish to purchase the additional items on display or to advise them of an upgrade offer.
Reduce Payment Bottlenecks
If you have only one register, then it can be tough for people to get out the door. The same is true if you don’t take very many payment gateways. It becomes a hurdle for people to overcome on their way out. To speed things up, offer as many payment gateways as possible, like credit cards, debit cards, and even PayPal for online purchase, so that people have as many options as possible. Have one area for paid pick-ups and another for check-outs so that people who have already paid can just show up and walk out without having to wait in line for someone fumbling for their wallet. You can even deliver the bill via tablets on a restaurant table so that they’re not stuck waiting for a server for a check to arrive and the table will empty out sooner. In the case of the sushi conveyor system, different plates signaled different prices, making it easier to tabulate the bill at the end of the meal.
Remember that the whole point is to set yourself apart from other businesses that aren’t as advanced with their business model. Customers can appreciate the forethought and progressive atmosphere of a business that anticipates their needs with precision and speed.
About the author: Cameron Johnson is a business consultant and entrepreneur. Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international business conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media.