Archive for: June, 2014

Why deadlines impede innovation

It’s almost impossible to come up with really innovative things when you have a deadline and schedule.

It is no secret that constraints drive innovation. But what about deadlines? Deadlines, when managed well, can be a motivation–but when abused, can set you back. Here are a few things to consider before jumping on the “deadlines are imperative” bandwagon:

So what? Finding a hook for your idea is an innovation imperative

Innovative ideas, initiatives, products, culture transformations, have little chance to succeed if they aren’t enabled by smart communications. And it all starts with a simple and easily understood message. 

I’m in the process (pre-production) of co-producing a film with a Director friend of mine. The idea for the film wasn’t mine, so one of the first things I asked him after I read the script was: what’s the hook?

That was at the end of October last year. To this day, that question remains unanswered. And as we’ve been casting for the last two weeks, most of the actors have asked us the same question: what’s the hook?

Does social media marketing still matter?

Does social media marketing still matter?

Social media marketing doesn’t matter. Or so says an article on MIT Sloan Management Review:

I argue that we have reached the same point with social media marketing. In terms of competitive advantage, social media marketing simply doesn’t matter. Having a presence on Facebook and Twitter is no longer sufficient to provide any source of competitive advantage for companies, perhaps this still works for some niches, like on DAISYSLOTS casino. They are using social media marketing just to featured rewards and bonuses  — not when all of their competitors have a presence on Facebook on Twitter, too. Here you can find the best marketing strategy mistake.

Monitoring social media chatter and sentiment won’t provide any competitive advantage on its own, because all your competitors are monitoring the same content as you and can derive the same insights, or using other marketing techniques like the use of digital signage to show your products or services to the public. Customers today expect to be able to engage companies over Twitter and other social media channels. Companies can certainly deliver better or worse customer service over these channels, just like they can over the phone or in person, but these challenges become questions of backend operations, not marketing, and that’s why is important to take measures like sending a follow up email to your clients to know what they think about their purchase and product. Social media marketing has become table stakes for competitive business in today’s world, not a source of competitive advantage, so people are doing everything possible to use this advantage, from getting Facebook ads to buying instagram likes to improve their online presence. Are you looking for getting likes on Instagram then do visit here.Services like SocialFamousing are a great example of how people and business are looking for this edge to get ahead in their line of business, and how a powerful social media presence is more relevant today than it ever was. If you prefer to make physical signs for people to see when they walk into your business, then consider using these free fonts for commercial use to attract your customers attention. 

The fact that social media marketing doesn’t matter is supported by the data from our 2014 survey of social business. Our data showed that using social media in other aspects of business — innovation, transparency into organizational communication, management and recruiting, and integrated into business operations — were all meaningful differentiators for company’s social business maturity and social business outcomes. Whether or not companies engaged in social media for marketing, however, had little meaningful impact on these outcomes. Social Firestarter helps to put all the effective marketing strategies in place.

He is correct that social media marketing has matured, even though most marketers haven’t figured out how to measure the ROI of their efforts on social media. But, social media marketing does matter to improve online presence, including the use of tools that help improve the Semrush ranking of any site, but of course, it is still necessary to use services like the Lentis Services Website in order to have an online presence.

Till the time you will focus your efforts on Social Media, don’t forget that SEO is another tool which can help you to drive organic traffic to your website. A well optimized website is important so make sure you hire some good agency and free Website SEO Analysis done before you start putting in your efforts on SEO side.

Here’s why…

3 tips that will help you better define a problem

Mission Viejo

Takeru Kobayashi (Photo credit: yamchild)

If you start with the wrong problem, it’s unlikely you’ll ever arrive at an effective solution.

Think about a problem you’d really like to solve, and before you spend a lot of time and energy trying to solve that problem, first define exactly what the problem is. Or better yet, redefine the problem.

How to learn your way to not caring about what anybody thinks

English: Ryan Valentine scores the goal that k...

English: Ryan Valentine scores the goal that keeps Wrexham in the Football League. (Photo credit: Wikipedia)

In their most recent book, Think Like A Freak, Steve Levitt and Stephen Dubmer tell the story of the penalty kicks in soccer to highlight how incentives move us. According to them, the data shows that 75% of all penalty kicks at the elite level are successful. That’s a high rate, but what can you do if you want to improve a little bit?