How diluted has the word innovation become that, on top of confusing it with anything new, we rationalize why we should innovate.
Here are a few:
- Let’s innovate so we can grow our business, otherwise we won’t!;
- Let’s innovate so we can eek out a little more revenue from existing products and services;
- Let’s innovate so we can develop new revenue streams, new business, new products & services;
- Let’s innovate so we can be competitive with the rest of the world;
I’m sure you’ve heard some version of these before, and there are more like these. The above rationalizations are correct, but does it get you fired up? I’m sure it doesn’t.
An indicator that all this rationalization it doesn’t work to spur action is how many people still ask themselves: what’s the point?
Why do you want to “innovate”? Seriously, think about it…
Is it because you’re embraced common rationalizations followed by everyone else who can’t think for themselves? If you are, it sounds to me like you are playing not to lose.…