The answer is obvious, right? Well, not so. Some think that ideas matter more because you can snap them out of thin air. Which is why I think most people guard their ideas. They think they are unique on their own…
That isn’t true. Ideas matter, but execution is where the rubber meets the road. You need both.
With that said, the answer is obvious: Ideas come from people. Therefore, people are more important than ideas.
Bottom line: Getting the team right is the necessary precursor to getting the ideas right. But, getting the right people and the right chemistry is more important than getting the right idea. This is easier said than done.