Archive for: February, 2014

When everything becomes a toaster less is more

Incremental innovation can have transformational effects, but we must also understand the limits of pursuing further efficiencies.

Yesterday, I came across a post on Gizmodo about everyday products that were improved to be perfect. Just look at them, I know you’ll want to have a few of them. Though none of them are Apple products, Apple is probably the one company that any of us can point to that makes us crave their products.

Why?

Any talk of recent breakthrough innovations usually start with the iPhone, iPod and iPad. Yet what many don’t know is that Apple invented neither of them. Rather they, with their own point of view, made them accessible.

There are many factors that go into innovation adoption, one of them is timing, the other is the one most don’t get right. Our adoption of Apple products had to do with more than one thing, but the fact that they’ve made our interaction with technology as simple and seamless as possible is a big one. Whether or not Apple understood this from the beginning, it’s no secret that people gravitate towards simplicity.

But most businesses and people go for its common enemy: simplistic.

Here are the main differences between the two:…

What is the most common way to block innovation in any business?

Jorge in Innovation, Question-To-Innovate, Questions

What is the most common way to block innovation in any business?

Punish failure.

Someone made a comment about how some of the recommendations that I made on a recent post where ready made solutions for how to stimulate innovation in any organization. They are not. They are idea starters on how to drive innovation in any business, tactics that have been used elsewhere. But they are not ready made solutions that you can just plug and play into your organization.…

3 criteria your business ideas must have for them to work

Jorge in Innovation

This is part three of the series on how to leave small thinking behind. In the first post, I showed you a simple technique for coming up with radical ideas. On the second part, I showed you how to evaluate ideas so they don’t fit into “me-too” territory. Here, I’ll tell you how to determine which ideas might work.

A short recap from part 1 and part 2:

In part 1 of this series I elaborated a little bit on how to shift from “me-too” thinking to “radical thinking” by taking your existing strategy and stretching it to an extreme, and scaling them back a little bit. This technique yields ideas that are impractical, super expensive and dangerous. But you can scale them back a little bit to make them doable.

In part 2, I showed you how to further filter those initial ideas by using an evaluation criteria of creativity, business, and people impact.

Great, but after you’ve developed a list of radical ideas how do you decide which ones to pursue?…

How to filter me-too ideas and leave small thinking behind

Jorge in Innovation

innovation evaluating between big ideas and small This is a three part post on how to leave small thinking behind. In the first post, I showed you a simple technique for coming up with radical ideas. Here I talk about how to evaluate ideas so they don’t fit into the “me-too” territory. On the third post I’ll tell you how to determine which ideas might work.

We think too small, like the frog at the bottom of the well. He thinks the sky is only as big as the top of the well. If he surfaced, he would have an entirely different view. – Mao Tse-tung

I know a handful of people that work in the “innovation/entrepreneurship space” who talk a good talk but when it’s time to put the wheels on the road, more times than not, they revert to small thinking. Heck, I’ve even heard people outright say they think big but when challenged further they are shocked to their bones.

This isn’t an isolated scenario, most everyone is like this. Heck, how many companies plaster their physical and digital (Facebook) walls with inspirational quotes, but when you look inside you see that their actions don’t reflect their wishful thinking.

When you’re looking for innovative ideas that will truly differentiate your company and have major market impact, you must set the yardstick high and keep it high. You may think you’ve left small thinking behind, but often, even if you are benchmarking outside your industry, challenging the status quo of your business, or radicalizing your current strategy, small thinking will creep in. It most always does.

Why?…

For innovation: Uncommon insights come from uncommon places

Jorge in Creativity, Innovation, Marketing

This is part one of the series on how to leave small thinking behind. In this first post, I’ll show you a simple technique for coming up with radical ideas. In the second part, you’ll learn how to evaluate ideas so they don’t fit into “me-too” territory. In part three, I’ll tell you how to determine which ideas might work.

Perception separates the innovator from the imitator. So, a shift in perspective is all that is needed to see opportunities for new offerings. Here is one creative approach to do that…

One of the challenges of coming up with unconventional ideas is the weight of past ideas. Not just the ones you’ve applied, but also the ones you’ve seen, heard, tasted, smelled and felt, all of these are in your memory. You see, what we have stored in our heads is just as much a blocker of uncommon ideas as is your boss not giving you permission to go wild.

This is why the first 15 – 30 you come up with are always going to be very obvious. They are stuff you’ve already seen before. To get to the good stuff you have force your brain to come up with more. But this is quite hard and takes some time for many to do…

But let’s suppose you don’t have the time to sit down and make a list of 50 – 100 different ideas on how to solve a pressing challenge. What’s a quick way to shake things up?…