Although we think there are exceptions to the rule (Apple, Square), no company ever launches a complete product.
The Lean Startup advocates that entrepreneurs can and should launch products and services that are not %100 percent complete. This idea, of constant experimentation, is not new. Most products that are launched by startups are an initial prototype that tests for market validation.
Big companies, by their nature, don’t do this. At least not all of them.
Starbucks, for example, is an outlier. If you’ve read about how Statbucks got started, then you won’t be surprised. As outlined on a Fast Company article, they’ve recently taken to experiment with new marketing channels, such as Groupon, and in doing so put their huge digital platform to the test:…