Archive for: May, 2013

The Innovators DNA: Interview with Jeff Dyer and Hal Gregersen

innovator's dna

A few weeks ago, I got the chance to interview the authors of the bestselling innovation book, The Innovator’s DNA.  Below is the transcript of what I was able to record from our call.

Before, here is short bio of each author:

Hal Gregersen is the Abu Dhabi Commercial Bank Chair of Innovation and Leadership at INSEAD and Jeff Dyer is the Horace Beesley Professor of Strategy at BYU’s Marriott School of Management. They are co-authors of The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators and most recently worked together on Innovator’s Accelerator, an online executive education experience designed to develop individuals’ and organizations’ innovation skills.

Innovation must reads of the week: Innovation is About Behavior, Not Products

Innovation must reads of the week: Innovation is About Behavior, Not Products

Storified by Jorge Barba· Sat, May 11 2013 22:05:36

Why innovation is about behavior, not stuff. by @dzEBSol via @inc
A company’s ability to adapt in a changing industry depends on its strategy-making process. Research paper: Business
Deloitte Survey: How Millennials See #Innovation via @sharethis #innovatePaul Hobcraft
Winning hearts and minds for #innovation… We need the repeatability and science, as well as the fun and engagement.Jeffrey Phillips
Mind-boggling, & important: Over 90% Of The Most Innovative Products From The Past Few Decades Were NOT Patented Kastelle

Future-proofing: Asking questions that anticipate great challenges

This is a short post, but I really want to bring attention to this issue because uncertainty is the norm, and we all have to deal with it. How do we do that?

There is no right answer.

But, to start, we have to be conscious about it. Then, we have to make an effort to look at what isn’t there and formulate what could be. To do this, we can start by asking better questions. This is the same dilemma Clay Christensen was in when he was studying disruption. Because he knew that a primary task of leadership is asking questions that anticipate great challenges, to be able to help business leaders better deal with uncertainty and its many challenges, he had to start asking better questions himself.

So, here’s how he figured out how to start asking better questions (last paragraph):

Disruption in pricing: The effects of value based segmentation

Pepe PaezPepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic Marketing, where he tries to disrupt thinking by going back to basics.

He likes to spend his time between finding new things, being silly with his family and trying to actually enjoy a yoga class. You can find Pepe on Twitter, LinkedIn or email him directly



Innovation, as a topic or theme, has been around long enough to become the hype, go into the grave, come back from the dead, and continue a cycle after another to make it a time-tested concept.

And, while innovation in pricing is somewhat common today, it certainly wasn’t in the past. Examples abound, but one category in particular perfectly exemplifies why innovation and disruption in pricing are important.